Three analysis of domestic energy-saving lamp market background

Market analysis. According to the survey data China lighting Society said: Chinese currently used energy-saving lamps of one hundred million households, the use of energy-saving lamps in the hotel and public places is more difficult to statistics; the total annual energy-saving lamp Market in more than 12 billion, while the annual city in the process of growth at a rate of 6% in the rate of growth. Lighting products is growing at a rate of 30%.

Analysis of brand capacity. At present, China energy-saving lamp market at least can accommodate nearly 20 well-known brands, and brand management at present stage of industry segment has not yet begun! Market pattern in energy-saving lamp production enterprises, has not had the value of more than 1 billion manufacturers (Chinese Institute of lighting information), visible industry market has just started, not at present there are distinct market pattern. Moreover, in the lighting business, the majority of companies will diversify the product industry, civil, urban lighting and other categories, not the use of funds and the market. Brand present situation analysis. In Guangdong, large and small energy-saving lamp brand has almost no less than 3000 (according to the trademark Industrial and Commercial Bureau province science inquiry). At present, the region has not been sold in the country, while there is no strong brand.

Analysis from the above Chinese energy-saving lamp market background, market demand and market capacity is very large, the market prospects are very impressive, but also the lack of brand competitiveness, marketing network and brand management are lack of elite. Need to develop the right sales channels and marketing policies, and to make the product image clearly into the minds of consumers, so that the production and marketing. Is the pilot pilot brand, brand sales in two ways: direct marketing, franchise monopoly monopoly. The biggest drawback is the direct selling huge funds required, start-up capital market is too high; join marketing monopoly can avoid this disadvantage. The use of brand and image resources, combined with the sales management, the use of social free funds for the franchise, this can save the market start-up capital, and can grasp the market network, is conducive to enhance the brand image.