Three new hot incoming lights are ancient town so play"

According to Nanfang Daily reported that when the domestic lighting industry into the new normal occasion, a variety of new business models are booming. The pace of change in the industry as a whole, and even a lot of leading enterprises address can not keep up".

The most talked about the recent lighting industry hot words, may not open around three key words: Internet plus, intelligent lighting, new incubator. They represent the new concept of the lighting industry, new markets and new carriers. Reporter visited was informed that the construction of the new professional town on the road, many companies have been in the town first try.

How the new idea of your leveraging "Internet plus" to expand the new play?

For the lighting industry, the marketing model has to change the key period. Alibaba and Suning marriage, the entire lighting industry touched great. Guzhen lighting industry if not innovative business model, it is difficult to break out in the fierce competition in the market. "The industry is undergoing change, the general manager of Qilang lighting town center Wei Weiming deep.

In Wei Weiming view, the ancient town of many enterprises lack of innovation for many years. Whether it is in the form of promotion of the change of the product or channel, are conservative, solid self ayumi. Since 2015 the "Internet plus" sweeping the major traditional industries, with the "Internet plus", new ways of lighting industry, will greatly expand the space of imagination.

In fact, the role of the Internet in the whole industry chain, has no longer satisfied with the dissemination of information and complete the transaction role, it deeply reflected in the comprehensive service, especially in the smart factory, intelligent production and intelligent logistics.

Zhongshan Daming photoelectric President Nguyen said that in the terminal market, in fact, the value of the product to be much higher than the value of the product itself, and now the entire lighting industry has only emphasized the value of the light itself. E-commerce is currently only in the sale of products, and did not upgrade its added value. Whether manufacturers or the so-called vendors, such as the "Internet plus" to explore new business models, to the development of the whole industry will inject new strength.

Around the theme of "Internet plus lighting", many lighting companies in town have actively explore.

By the Guangdong storm Technology Co., Ltd., the exclusive operation of the light network, in the recently opened in the ancient town of the first O2O line experience store. In accordance with the business plan, this year plans to open 300 stores in the country under the experience of the store, for the next 3 years to reach the next line store experience of 3000.

The company general manager Liang Xikun said, the light network in the ancient town of the town opened the first store experience, want to through the "online shopping platform" + "entity store experience" + "customer support center" three system integration solutions of the e-commerce platform in the lighting industry, logistics, customer service terminal service short board. Experience the store contains the physical and online shopping experience two major features, will be launched within 72 hours of delivery, unconditional return of 15 days and other services.

Your new how to get a slice of 60 billion intelligent lighting?

Imagine your home lighting system can be set to "read", "entertainment", "reception", "dining", "leisure", "sleep" and other lighting scenarios. Through a key control software on the smartphone or the control panel on the wall, you can change the color, brightness and collocation of all kinds of lights.

If this scene can really be achieved, the lighting industry will bring much subversion?

Guzhen lighting is located in the building of the ancient town of Zhongshan University, semiconductor lighting research center, there is such a DALI lighting experience area, the number of lamps and lanterns control points up to 26. In order to make the control of the light environment more abundant, most of the light source of the lamp is made of two color temperature dimming LED lighting source.

At present, the ancient town of semiconductor lighting research center of Zhongshan University is committed to the industrialization of this intelligent furniture system, while promoting the development of relevant industry standards. It is understood that the use of this set of intelligent lighting system, or the cost of the decoration with the purchase of light costs are not.

Li Jun, deputy director of the center, said in an interview with reporters, smart lighting has become an important trend in the future development of the lighting industry, over a few years will be able to enter the homes of ordinary people.

As early as February of this year, PHILPS and other 13 lighting companies signed a joint statement on the establishment of intelligent lighting with millet, millet will be combined with these lighting companies to jointly promote the landing of intelligent lighting in the home. According to media reports, millet is also considering the involvement of Internet switching products. This kind of intelligent switch may be compatible with the switch function now, as far as possible so that users can not get through the two construction of the traditional bulb access to the internet.

As Li Jun said, in recent years, the lighting industry competition has entered the white hot, NVC, OPPLE lighting, Mu Linsen, Yankon, swangoose electrical and other enterprises to break through the traditional competition pattern, and enter or get involved in intelligent lighting.

The industry is expected, only 2014-2015 years of intelligent lighting industry will provide at least 60 billion yuan market space. If in accordance with the annual growth of 30%, conservative estimates, by 2018 this figure will reach nearly $80 billion, the cumulative amount of more than 200 billion yuan over the past 5 years.

However, in the Chinese lighting capital - Guzhen Town, is the field of intelligent lighting behind the beat. Li Jun admitted that due to the town lighting industry to small and medium enterprises, these enterprises in the field of electronic information and control technology is weak, limited investment, resulting in the lack of intelligent lighting