Toshiba semiconductor revolution fire burn to China

Japanese semiconductor enterprise in the global semiconductor market in 2001 a large landslide, began a round of the divestiture and restructuring for the content of the reform. Yesterday, the Japanese semiconductor on behalf of the enterprise -- Toshiba Corporation announced in Shanghai, the Toshiba Corporation Semiconductor and Toshiba (Chinese) Co. Ltd. will be invested 90% and 10%, the establishment of Toshiba electronic management (China) Limited, to attack the target in the medium term "global top" semiconductor field.

It is reported that the newly established Toshiba Electronics Management (Chinese) Co., a total investment of $6 million 50 thousand, the unified management of Shanghai, Hongkong and Taiwan sales company, Shanghai technology development company and Wuxi semiconductor manufacturing factory. The new company will strengthen the entire China area from the development, production and sales of the unified management function, through the creation of marketing, expand the manufacturing system and strengthening technical assistance and cooperation to carry out academic industry and other measures, and strive to achieve the 2004 sales of 965 billion yen, 100 billion yen profit, and to the 2006 sales and earnings were 12000 and 1100~1500 billion billion yen the yen's "global top" medium-term goal of advancing, and hope to reach 600 billion yen in 2010 Chinese semiconductor sales, which accounted for 30% of the total sales of Toshiba semiconductors.

Toshiba CEO Okamura Masa president believes that the semiconductor business has played an important role in the development process of Toshiba; the enterprise should not only develop the semiconductor corresponding to traditional products, but also to develop a semiconductor corresponding to all kinds of digital products, continue to invest in this business, has become an important business of Toshiba group.

Toshiba CEO, executive director said Masashi Muromati semiconductor company, Toshiba Corporation Semiconductor has the global competitiveness advantage, cost advantage and output as well as the SoC (integrated circuit system) in the field of global leadership and other advantages, provide strong support for the realization of the above goals. Compared with the same period last year, timely and effective reforms to restore the vitality of Toshiba's semiconductor business: Toshiba semiconductor in the first half of 04 turnover of $490 billion, profit of about 65 billion yen.