Traditional lighting companies to enter the LED, the time has come?

Held at the end of March 2010 China (Shanghai) International Hotel and architectural lighting exhibition ", the traditional commercial lighting boss a comprehensive display of the NVC led interior lighting products of the hotel bedroom, lounge, meeting rooms; held in April 2010 in Germany Frankfurt lighting exhibition, PHILPS shows the coverage Home Furnishing, outdoor shops, offices and other places of the city life LED lighting package; at the Guangzhou International Lighting Exhibition held in June, Chinese incandescent bulb king FSL is also a high-profile launch of LED lighting products, and said it would further increase investment, focus on LED lamp project......

There is no denying that, from the international lighting giant, the traditional domestic lighting boss to unknown foundry small businesses have begun to pay attention to and invest in LED projects. Now the lighting exhibition should be called LED application development exhibition, about half of the LED show. This year, a number of traditional lighting companies participated in the exhibition on behalf of a number of emotions, LED this trend is beyond doubt, the market signal is becoming more and more intense, this situation also allows us to enter the LED lighting. "

With the decline in the price of LED chips, promote the development of LED technology, LED lighting products and reduce the cost of government energy-saving policy improvement, LED products into the possibility of government procurement plans to increase and other factors, have a lot of traditional lighting companies into the LED market. According to the survey, there are 30% of the traditional lighting companies due to optimistic about LED, has to pay the actual action, efforts to increase R & D, sales and promotion of LED products. However, there are still 70% traditional lighting companies despite optimistic about LED, but still maintain a calm attitude on specific actions.

At present LED products in the market is still in the initial phase, the vast majority of consumers know little about LED; the high price of LED product, and the common light source in price competition is very passive, and the lack of integrity of the reference standard, the quality is uneven, a great impact on the retail, restricting the scope of the promotion in the market...... These factors led to a lot of traditional lighting companies believe that now is not the best time to enter the LED market.

Even for the traditional lighting companies have cut into the LED lighting, some are not spared no effort. One is right and left and Bo, these manufacturers due to various reasons to promote LED lighting, but also in increasing the performance of traditional lighting core products and the main source of profit improvement efforts; on the other hand, the LED cost is also high, the more LED lamp production and sales, the marginal benefit may be lower, development the intensity of the traditional lighting companies of LED is relatively limited, thunder and little possibility of large. "China's famous lighting expert Professor Yang Zhengming said in an interview.

However, compared to previous years, more and more traditional lighting companies cut into LED is an indisputable fact that these old traditional lighting companies to enter the LED lighting has a kind of advantage? The traditional lighting enterprise brand advantage can not be ignored, but the traditional lighting manufacturers to enter the LED has not occupied the advantages of channels and opportunities. "Yang Zhengming said, now the development of LED mainly concentrated in relatively good landscape lighting, LCD display and other fields, the technology is mature, obvious advantages and wide application, and this part of the market, most have been some share opportunities advantage veteran LED companies occupy. In the LED high-power ordinary lighting, due to the constraints of price and consumer awareness and other factors, but also the main channel is to take commercial lighting, so the traditional lighting companies may not have the advantage.

LED has now cut into the traditional lighting companies, their breakthrough and focus on what areas? LED lighting in China there is no complete standard specification, the industry threshold is not too high, in order to promote the application of the product will be better. "An interview business representatives said that the application of LED in the field of Home Furnishing, relatively speaking, the whole chip driver, light effect, color temperature and other aspects have been gradually mature, and professional Home Furnishing market prospects, so from a strategic perspective this is a good opportunity.

In today's energy saving and environmental protection, the traditional light source will be replaced by energy-saving light source, the traditional lighting companies have been concerned about and invest in LED is a trend can not be reversed. But many international lighting enterprises did not rush to LED products in the value of the LED lighting market in the future sales at the same time, and is more of its propaganda Home Furnishing the overall environment create or system manufacturing, which is a lot of international lighting manufacturers advocated changing light - the concept of change - change the world "in this regard, the strength of the domestic manufacturers may wish to draw lessons from traditional lighting.