Transformation + internal upgrading, OSRAM will focus on digitalization and future market.

LED lighting industry is undergoing epoch-making changes. The brand left behind by digitalization in people's lives is all over the world. These factors are exerting a subtle influence on the development of LED industry. In the media tour of Germany on 12-16 November, Dr. Stefan Kampmann, chief technology officer of OSRAM group, said, "OSRAM is committed to integrating the advantages of light into various technologies and applications to make people's lives safer, smarter and more enjoyable. In the future, we will not only focus on LED itself, but also pay more attention to what other new applications can bring growth. "

Dr. Stefan Kampmann said that OSRAM will focus more on digitalization and future market in the future, hoping to tap the potential beyond the traditional lighting and enhance the quality of life through innovative applications. At present, OSRAM group has adopted photoelectric semiconductor, automotive technology and digital applications as the center division.

Dr. Stefan Kampmann, chief technology officer of OSRAM group

Recently, OSRAM announced its annual performance report for fiscal year 2018. According to the financial report, compared with last year, OSRAM's revenue in fiscal year 2018 increased by nearly 2%, reaching 4 billion 100 million euros. The adjusted operating profit rate reached 14.7%. Affected by the economic downturn, especially in the automobile market, the profit margin before depreciation and amortization without special project adjustment (EBITDA) amounted to 605 million euros, and after tax profits amounted to 142 million euros.

It is noteworthy that, starting from the 2019 fiscal year, OSRAM focused on Optoelectronics, semiconductors, automobiles and digital new three major business structures, and continued to unswervingly push ahead with high-tech and high growth markets.

Photoelectric semiconductor: the main force of innovation technology in the future

In the field of optoelectronics, OSRAM still occupies a leading position in the photoelectric semiconductor industry with high R & D ratio, and its related technology is also a solid foundation for the automotive and digital division. Data show that in fiscal year 2018, the division's revenue reached 1 billion 700 million euros.

Another concern of OSRAM is intelligent street lamps. Based on the new "roadside access network", the intelligent lighting, video surveillance, intelligent transportation and other functions of the intelligent management of the city are realized. The integrated construction realizes smart city management, greatly reduces energy consumption, reduces the operation cost of the city, and brings people intelligent, safe, beautiful and comfortable life experience. According to introducing, OSRAM has many solutions in smart city and interconnected lighting, and it also promotes the development of urban economy.

With the theme of "lighting from lighting to lighting", OSRAM optoelectronics semiconductor has a wide range of products, including biometrics, vital signs monitoring, plant lighting, outdoor lighting, general lighting and automotive internal dynamic lighting applications. More recent product developments, including infrared LED Technology (IRED) applied to biometrics, vertical cavity surface emitting laser (VCSEL), vital signs monitoring and progress in the field of human illumination, have all taken the lead in layout and brought innovative technological guidance.

According to the on-the-spot display, OSRAM's new SFH 4787S infrared LED launches flat light, achieving extremely uniform lighting, simplifying access control applications, so that iris scanner can easily detect iris in the eye. In addition, OSRAM's intelligent location lighting technology is also a sharp tool for smart retailing and precision marketing. Its EINSTONE intelligent retail solution can provide close store marketing solutions for physical stores.

Automotive Technology: the era of intelligent LED headlamps

For automotive technology, it will be independent from the special lighting sector in the 2019 fiscal year, which is enough to see OSRAM's attention in this field. OSRAM's cooperation with Continental group is focused on the production of customized lighting systems, and all kinds of products are digitalized. In fiscal year 2018, the revenue of the business category reached 1 billion 900 million euros.

Therefore, on the whole, automobile lighting is still a core business and "trump card" of OSRAM, occupying absolute hegemony. Today, whether luxury brand imported cars or domestic brand models, more than 90% are using OSRAM's automotive lighting products.

Sebastian Koch, head of strategy and product portfolio of OSRAM continental Ltd., said it will maintain high concern for new changes in China and the global automotive industry. "The continuous growth of automobile production and sales volume and the volume of ownership makes the automotive lighting industry still have certain development potential and market potential in the future. The market in China is very large, and users have a higher degree of acceptance for interconnected lighting. The ratio of future use of LED will be higher, and at the same time, visible light, infrared and other invisible light. The application will increase significantly. "

Sebastian Koch, director of strategy and product portfolio of OSRAM continental Ltd., makes strategic planning explanation.

The automotive lighting market is in the stage of transformation to the development of semiconductor based lighting technology. The importance and influence of software and electronic products are increasing day by day. Prior to this, the joint venture between technology company continental group and OSRAM group was formally put into operation. Backed by strong strength, the joint venture company plans to achieve an annual growth rate of more than two digits in the next 5 years.

"OSRAM has the leading technological advantage in optics, and the mainland group has advanced its capabilities in controlling devices and software, forming a complete knowledge structure and competitiveness." traffic travel has become a common concern among different industries, which is a new opportunity and challenge for OSRAM. Sebastian Koch told reporters.

Integrating multiple functions is a major trend in the future chip design. The advantage of integration is that single chip can accomplish many functions, thereby reducing the cost of BOM. According to introduction, OSRAM and almost every new energy vehicle company in China have cooperation. In terms of smart car lights, OSRAM is developing and innovating. In the on-the-spot display, we also see that OSRAM's latest technology products, Oslon Boost HX LED, pioneered the new concept of automotive lighting as part of the digital micro mirror device (DMD) system. It can projection high-definition quality symbols onto the road surface to help drivers get more real-time road and safety information, so as to achieve the functionality and performance of automotive lighting. Double improvement of vehicle safety.

At the same time, in the field of new car making, OSRAM is also the ES8 LED automotive light source solution provider.

Digital application: building intelligent agriculture ecosystem

Under the trend of global digitalization, it is estimated that by 2021, the lighting market will reach 30 billion euros, with an average annual growth rate of 5% to 10%. OSRAM Digital Division has a solid customer base, providing intelligent digital lighting management system and cloud Internet of things solutions, providing an opportunity for customers to grow in the future. This year, OSRAM also released the SymphoCityTM smart city central management platform, which can realize the comprehensive monitoring and management of city lighting, security, environment, energy and communication, and has started installation and deployment in many cities in China.

In addition, it also includes smart agriculture and many other businesses aiming at future markets. As the leader of plant lighting in the world, OSRAM optoelectronics has been actively layout from the beginning of LED packaging technology, and has accumulated a lot of technology in the field of display and headlights. Plant lighting related responsible person said, "due to the impact of global climate change and urbanization on traditional agriculture, users' demand for LED plant lighting is increasing. Using LED technology to develop products with high added value will achieve greater profit margins. At present, OSRAM's LED gardening lighting application products are complete. Provide the best color combinations and brightness with specific needs of plants. "

Previously, OSRAM provided a specially customized interconnected plant lighting research system Phytofy RL for NASA. This cooperation is of great significance to the successful planting of plants in outer space in the future.

In the past few years, OSRAM has increased investment in plant lighting. The company developed special lamps and lanterns and customized light source formulations according to different plant types.

Application of digital plant lighting

Intelligent lighting in the future has become a reality. L01, the new main building of OSRAM photoelectric semiconductor in Regensburg, Germany, is playing an active role in "people-oriented lighting". The lighting system of the building can keep the lighting of one day at its "ideal" color temperature value at each time point, and the sensor can adjust the lighting accordingly. For example, when no one is in the situation, switch to energy saving mode and dim the lights automatically. It aims to meet the needs of human biological rhythm and make the building a reference item for this lighting technology.

At the same time, its new two phase workshop will soon be put into production in the next few weeks. The new plant has a ISO3 level clean room dedicated to the photoelectric semiconductor business, and its weekly capacity will reach 5000pcs after commissioning.

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