Turkey LED industry prospects can be expected to usher in overseas business opportunities

Turkey's construction industry is still thriving, and the lack of local light-emitting diode (LED) manufacturers, then bring opportunities for overseas suppliers. However, foreign investors must provide excellent quality control and customer service before they can break out of the market.

Turkey's LED industry prospects

The Eleventh Turkey international LED system, technology, application and LED lighting exhibition has been held in Istanbul, the meeting that led many exhibitors, Turkey (LED) market will bring huge business opportunities for the company China. However, Chinese companies still face a number of challenges, including price competition, as well as the local market for the quality and reliability of Chinese products wary. On the other hand, consumers and distributors in Turkey are also looking for more attractive and energy-efficient lighting products that can be released into natural light.

At present, Turkey has no ability to produce LED lighting products. In 2012, the country imported about 16 billion 100 million U.S. dollars of electronic products, mainly from china. One famous example is the champion, football club Galatasaray Istanbul is located in the new stadium, by a Shenzhen company has installed a LED display area of 300 square meters.

Nevertheless, the construction industry in Turkey is still very prosperous. The Turkey authorities have launched a two - year plan to replace 7 million old street lights with more advanced energy-efficient LED lighting products.

LED lighting products light and small, and the price is high, suitable for the use of air, fast and convenient, affordable. In contrast, other heavier lighting products must be used slowly but cheap sea or land to pay, to maintain price competitiveness.

Zhongshan exploration Lighting Co., Ltd., said ShiningJiaMin, the company's 800 lumens A609-12 watt LED bulbs, priced at only $0.9, but the price of similar products in Turkey is higher than about 50%. Thus, even if included in shipping and import tariffs, Turkey Company procurement of Chinese made LED, still can save costs.

Shenzhen Lei Lei Technology Co., Ltd. Sales Manager HalynJiang is the first time to attend the exhibition. "Turkey is a huge potential market for our company," he said. First of all, we must assure our customers that our company has a highly efficient production line, and fully grasp the certification process. We advise clients to visit our factory in china. Although we have some Turkey customers, but of course, I hope to get more customers. "

Lei Lei Technology Co., Ltd. was founded in 2006, the existing 700 employees, turnover of $60 million. Halyn explained that the company's business philosophy is not involved in the price war. The company sells LED components or sets of printed circuit boards, but the margins are low, ranging from 5% to 10%, which is a way to stay competitive.

China can improve the quality of products and services?

Although Turkey buyers are very interested in low-cost Chinese products, but still on the quality and reliability of Chinese products doubt. BiliamXiong, director of sales, Shenzhen excellence Electronics Co., Ltd. is the third time to participate in the exhibition in Turkey, the promotion of power components. He said: "the price is the most important factor, but the quality is not to be ignored. In the lighting industry, the quality of products can be very different. There are a lot of customers in Turkey, but we have to assure them that our products are safe and reliable. "

SelcukKemanci is a Turkey quality control consultant based in Hongkong, with customers from all walks of life, including the U.S. Department of defense. He said that the European brand products are very expensive, so buyers have turned to China procurement.

The factory in China is very modern, with a high degree of automation. Some of Turkey's best-known brands of electronic products are imported from China, then assembled in Turkey and made in Turkey. The most important thing for local companies is to identify reliable Chinese distributors.

AGrup is one of the largest manufacturers of electrical appliances in Turkey, and its YMB is based in Istanbul. YMB's marketing director, AynurDumlupinar, argues that the quality of Chinese manufacturers is improving. She said: "we purchase a large number of raw materials to China, for all types of products, including hospital operation room lighting system. Since China's younger generation has learned from past mistakes, the reliability of Chinese products is improving.

"However, prices sometimes cause problems. Even the same kind of product, but the price of different manufacturers sometimes vary greatly. What are the different product specifications, or some manufacturers want to increase profits? The reason is often difficult to know. "

Chinese manufacturers must always pay attention to enhance competitiveness

Many Turkey buyers are not only concerned about the price and product reliability. With the maturity of LED lighting technology, manufacturers must increase the value of products in order to obtain orders in a competitive market, and strong business support is essential. "Our customers are becoming more and more sophisticated, and require the appearance of lighting products to be more attractive, and customers from the public domain are no exception," said Dumlupinar. For Chinese manufacturers, the key is innovation and flexible operation. We have many imported goods for customs declaration documents missing have been detained, therefore, Chinese manufacturers must understand all customs procedures and certification requirements. "

IlkerElectronics is based in Istanbul and is one of Turkey's leading distributors. General manager IlkerAracikan revealed that the company's products are sold in 20 countries, including France, Germany, Iran and Iraq