VR, AR and small spacing LED display is how to combine?

About 2016 the hottest black technology, is undoubtedly AR (Augmented: Reality VR (augmented reality) and Virtual Reality: virtual reality) technology, all walks of life expectations combined with expanding industry in depth, then the small spacing and AR, VR, somatosensory interaction and other emerging technologies, LED screen industry big coffee is how to treat?

Haikang cubic display division deputy general manager Han tree that "small spacing; its market scale is limited, with the combination of virtual reality to increase the added value it may avoid the price war. If you can not avoid the price war, it is difficult to guarantee the quality of products, the market will be chaotic. "

General manager Abison Zhang Huabin said: "China business district with small spacing and VR/AR technology. This is the trend of the future, any company should pay attention to this one, the demand for visual, certainly than the static dynamic three-dimensional plane, virtual reality technology can allow users to see the stereo display in the plane, then the small spacing and virtual reality together can do a lot of things, it can greatly enhance the added value of the products, even in the future between the two solutions is even more expensive than products. "

Dongshan Precision Manufacturing Co., Ltd. deputy general manager of marketing center Zhao Chunlei analysis: AR/VR technology from the interactive experience, advertising, media and other perspectives, can be combined with small spacing. But more outdoor small spacing, small indoor space will be part of. "

Advertising machine combined with photoelectric technology and AR Technology

Wu Xiaogang, chairman of the board, said: we are very interested in AR, VR, we are now doing some technical reserves, but there is no hurry to sell to customers, mainly a practical problem. When our technical reserves to a certain extent, more practical, and can solve some practical problems, we will sell to the market. "

Retop Optoelectronics Market Manager Ni Zhen: "we in the somatosensory interactive application solution market has been very mature, and interact with the game companies have in-depth cooperation, the current virtual reality technology we also have some gestures and facial recognition technology principle the use case based on the two new cross-border integration will bring some new opportunities for small space market, we have to cross this kind of new technology to keep up the trend of fusion. "

The new technology of LED screen business towards virtual reality this is still a positive attitude, many enterprises are eager to start, but actually on the market in addition to Riyadh action, still did not see the other LED screen enterprise work, the chipshow chairman Wu Xiaogang explained: "now, VR AR can only be used as a pilot, presentation, case, quality etc.. The application of the scene has not been applied in sports events has been applied, in simple terms, is now the reality of virtual reality technology has reached a certain height, but in the market has not yet achieved market. The development of virtual reality technology and small spacing is difficult in the development of how to establish a profit model. "

It is not difficult to see that AR/VR technology will become the next outlet for small spacing LED screen is both an opportunity and a challenge. The opportunity lies in its broad application market, the challenge lies in how to establish a profit model.

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