Value war spike price war LED according to how the transition?

In the face of many lighting brands and products, how do you make judgments and choices? In the price war, the price may become the most important consumer evaluation and selection criteria, however, the reputation of brand products, technology, performance, parameters, etc. can not be ignored selection criteria.

1, why "value war"?

The market competition is increasingly intense, lighting manufacturers how to start? Manufacturers hit the "price card" is one, but not the only. If companies and businesses blindly price war, the development of the entire lighting industry and manufacturers are extremely unfavorable, therefore, the industry from the price war to the value war development is particularly necessary.

First, from the perspective of the development of the industry point of view, the "price war" will lead the whole industry to focus only on product prices and sales performance, ignoring the industry to promote sustainable and healthy development of the quality of the products and technology, and even lead to the development of LED industry setback;

Second, from the vendor's own level, the price war should be the manufacturer of innovation and technology war, lighting manufacturers in order to obtain sustainable development and competitiveness, innovation and development, for the value of war is the right move;

Third, from the consumer's point of view, the lighting manufacturers to fight for value, this is a war of conscience. Manufacturers only adhere to the value war, in order to protect the interests of the majority of consumers, so that consumers enjoy the development of LED industry.

2, how to "value war"?

However, in the price war fierce moment, lighting manufacturers how to put aside the price war, and to the industry conscience value war change? The "value war" to attack, of course also should pay attention to the road.

First, improve the technical level. Product is the root of the manufacturer, and the core technology of the product is the source of vitality of enterprises, only on the basis of continuous improvement of product technology, the so-called price war to win the opportunity. NVC chairman and CEO Wang Donglei said, China LED lighting companies to gallop a huge space in the global market, should continue to enhance the level of technology, innovation, quality fight fight. Auman lighting technology general manager Li Xiaoping said, in "price war", focus on new products and new technology is the future trend, manufacturers of way.

Second, strengthen industrial cooperation. Lighting industry chain from upstream to downstream, which is a whole, enterprises in the industrial chain can not be alone, must strengthen the upstream and downstream cooperation, integration of superior resources. Teyoushi photoelectric chief operating officer He Wei believes that businesses choose to cooperate with the brand is very important, businesses not only to determine the price, but also to understand the comprehensive ability of the brand. Axe lighting general manager Lai Yangzhi said that manufacturers both sides should cooperate together, through the common market.

Finally, improve the service level. In the factory to do a good job of products, businesses sell more than the product, its after-sales service is the lighting manufacturers, the main event, so as to further promote performance improvement. Linyi Dongsheng lighting general manager Zhou Zhiqiang said that in the current price war fierce, companies and businesses must adhere to the road of brand development, and do a good job of products and services.

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