Wang Donglei: 0 to 1 lead NVC change

Nanjing press "Internet plus" has become a popular word of the year, the Internet industry has entered a new stage. For traditional businesses, Internet plus are urging enterprises to enter a new period. Because in the "Internet plus" in this era, only actively integrate into the Internet, to ensure that enterprises in an invincible position, will not be eliminated.

Although the NVC lighting industry leading enterprises, but in essence is a traditional enterprise, NVC chairman and CEO Wang Donglei stressed that the NVC to seize the "era Internet plus direction", make snap forward, in the end the NVC transformation.

But for traditional companies, the transition is not just a simple thing, not only in the transformation of action, but also to the ideological transformation, which is the most difficult to do. Wang Donglei also admitted that the most difficult to change people's thinking. And Wang Donglei in the traditional industry, soak for many years, now it is not easy to transition to the internet.

Compared with the traditional manufacturing industry and the Internet industry has a great difference, the simplest way is to do things differently. Products, for example, the traditional lighting industry to develop a product may take 12 months, but for now the Internet age, the time of 12 months is enough to make the product off the shelf! It is characteristic of rapid updating of the Internet era products, promotes the product through development to the market needs to be 2 to 4 times, even more substantial time compression, companies transition to the Internet in order to keep up with the development of the Internet era. So, for traditional enterprises, the Internet is a very thorough transformation of the action to be carried out, every aspect of the transformation is a revolutionary change.

Wang Donglei as chairman of NVC, led the development of the future ". In the process of transformation of Wang Donglei NVC, with its rich operating experience, showing its unique thinking. In his eyes, business thinking is not limited to focus, extreme, reputation, fast Internet thinking, but also should be unlimited creation and improvement. Wang Donglei will lead the NVC faster to change the thinking, to meet the challenge of Internet transformation, also is to let the NVC for a change.

Wang Donglei believes that for businesses, from 1 to 2 easy, from 0 to 1 the most difficult. 20 years let him form a tempestuous waves, the tendency of instinctive sensitivity. Now, Wang Donglei is actively driven from 0 to 1 NVC. NVC is actively building O2O platform, let the NVC better development of the Internet, but also ready to use O2O to integrate the sales system. Now has begun to start from the infrastructure, the two-dimensional code of the product, the increase in retail ports, operating centers, such as the site, the first data set up. The transition from 0 to 1, hard without foundation and experience, under the leadership of Wang Donglei, NVC has slowly changed.

The NVC transformation already have preliminary results, O2O business platform NVC was formally launched in May 15th this year, the initial pilot implementation in Shandong and Jiangsu, then in a short period of rapid expansion of the pilot provinces territory, has been extended to Fujian, Jiangxi, Hubei, Ningxia, Shanxi, Anhui, Guangdong fourteen Province, twenty-one counties. For the development of NVC O2O strategy, Wang Donglei and all the people were full of NVC, confidence and morale.

For traditional businesses, the transition to the Internet is not a simple matter, all aspects of the transformation of the Internet on a R & D, marketing, inventory, customer service have brought tremendous challenges, every link is a revolutionary change. Wang Donglei has the confidence and ability to achieve 0 to 1 lead, NVC change.

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