Wang Donglei: a World War II led NVC count praised again

If not more than three years ago, the shareholders of the storm, NVC as a lighting company, I am afraid not cause so much attention. In NVC, become the single largest shareholder of BDO BDO Runda chairman Wang Donglei took over as chairman of NVC and CEO, NVC gradually get rid of troubles, return to calm.

In fact, the specific management Wang Donglei from last August formally took over NVC, now he still often asked NVC two times the storm. In this regard, Wang Donglei said, NVC has become the past, now NVC is back on track, focus on transformation and development. "NVC is the domestic lighting industry leader, our goal is to become the world's top three enterprises lighting. "

However, it is not easy to achieve this ambitious goal. But Wang Donglei's idea is very firm, he personally praised a strategy before GE chairman Jack Welch has put forward the "one" strategy, which is in a field, do not withdraw from the first or second.

"One of the best" is to do the first second, can not do the world's first second, do not do the other, just focus on doing this thing. Concentration is the most basic condition for success. "Wang Donglei said," after the storm we NVC basically finished, NVC is now re starting. "

Focus on LED transformation

Now, the primary challenges facing NVC again, is the transformation of product line. Lighting industry is a traditional industry, has more than and 100 years of history, and in the past more than and 100 years, there has been no fundamental change. However, the arrival of LED, the lighting industry is a revolution.

"LED this thing gives too much possibility, the technology develops very quickly. Today, the lighting is just to provide light, tomorrow it could be a node of the Internet, it has a function is to provide you with light, another function may be provided to your communication, positioning and so on, has the infinite imagination in it. Wang Donglei said.

In fact, LED lighting products have been gradually used in the field of intelligent lighting, scene lighting. Wang Donglei, for example, some people decorate, with LED lights to make the top of the living room look like a star, very beautiful. The intelligent lighting system can make the lights in the middle of the night when you wake up, according to the sound of your footsteps or your voice to open the lights, which will be very useful function.

In the Internet era, the change of LED lighting products, but also become very different from the traditional era. For example, inventory, the traditional lighting of the inventory of light bulbs for a year, according to the sale will not be a problem. LED inventory can be sold for a year? You have to throw it away. For example, research and development, we have the past 6 months, a generation of products for the past 1 years, and now we have to push the slowest once a month. Moreover, the past product changes mostly is the change of iron shell, a change of style, the core technology is almost unchanged for decades. But LED every 3 months there is a new technology, all your technical programs are constantly changing. Wang Donglei said, the entire industry in the rapid development of your research and development speed, the ability to control your technology, your quality management is a huge challenge. LED lighting is very challenging at this stage. "

These features, for a traditional industry, the transition is very difficult. And one of the biggest obstacles, Wang Donglei think is thinking.

A traditional industry, to a semiconductor industry, and then turn to an Internet industry, changing people's way of thinking is the most difficult. Traditional factories, traditional industries and semiconductor industry, the Internet industry has great differences in the way things are not the same. Traditional industries to develop a product may be 12 months, people say that I have been in the market for the next 12 months, I have a product from the development of the market to be listed from 3 to 6 months. Our biggest problem may be to solve the problem of thinking. "

But Wang Donglei's strategy is very clear, LED is the future direction of development, the company must focus on the LED industry to go deep, and become one of the best companies in the industry.

"From a global perspective, Japan's large enterprises are diversified, more than and 20 years ago, the world, but now, there are few lines of the. Look at American companies, many are focused on an industry, and now they are still full of vitality. So today is not thicker than your shield, but more than your spear. Do products, do the industry, the most important thing is focus, focus, focus. When you do the best you can, in a competitive market environment, you must be profitable. "He said," after all, the competitiveness of enterprises, and the competitiveness of the product itself, the other is the wind blows all over the footage. You just have to do the best you can, and believe that God is fair. "

In fact, NVC holding company Elec-Tech in LED chip technology, has achieved substantial breakthrough, and broke the monopoly of international brand.

"It should be said that in the field of LED, and from the BDO NVC group epitaxial chip technology and chip technology, and then to the lighting technology, we can clearly say don't lose any of them. Wang Donglei for the company's R & D strength is full of confidence, we hope that the first step is to jump on the chip technology, in fact, our chip technology has been leading. The second step is to use the leading edge of technology to expand rapidly