Wang Donglei: welcome to "Chinese new manufacturing" s, NVC lighting industry to do the "apple"

2016 is China's real estate and a good year: the annual investment will be completed more than 10 trillion yuan, the realization of more than 1 billion 400 million square meters of commercial housing sales area. First-tier cities soaring prices, even let people have a "venture money to catch up with the house to earn money, so the house is the best entrepreneurs sigh.

The house is the "best savior". In September, went to the edge of the Nanjing B *ST delisting listed on the sale of two sets of Beijing Xicheng District district room, two houses according to the assessed value of 22 million 726 thousand and 200 yuan, the original value of 2 million 147 thousand and 100 yuan, excluding depreciation net book value of 1 million 297 thousand and 400 yuan, with 12 years added more than 16 times.

This hard, made into a listed company, and finally rely on real estate investment to make up for the loss of business example, then became a hot news. According to incomplete statistics, in mid August to September 30th, a total of 76 shares of A listed companies announced selling.

I graduated from the University of Beijing, has been more than 30 years, and now I do not have a suite in Beijing, a few days ago to look at, the villa is still tens of millions or even hundreds of millions of dollars, the general company boss can not afford to buy. Wang Donglei said to me.

Wang Donglei is chairman of both Elec-Tech and NVC listed companies, he is 60, 1981 from Anhui admitted to Dalian Institute, State Department of materials, China Shipbuilding Corporation for 7 years after graduation, 1992 in Zhuhai, "the sea", was founded in 1996 elec-tech.

"So expensive villa, although I was the chairman of the two listed companies, but also feel no room to buy, then to illuminate them. Industrialist Wang Donglei said with a smile.

In the era of "made in China"

1991, Wang Donglei accidentally in the reference news to see an article, when the United States of America's new product sales ranking, the first is a laptop, second is a bread machine. What is the bread machine? This "science and engineering man" had a strong interest. Obsessed with the study for a year, a bread machine was dismantled, installed, and finally developed a fully automatic computer controlled bread machine.

With a bread machine to change the world fanaticism, he resigned from office, founder of the Huarun electric company ", which is the predecessor of elec-tech. He developed the bread machine took five years to occupy more than 90% of the world's share. Then the oven, electric cooker modeled on R & D and more small kitchen appliances.

Wang Donglei is one of the representatives of the 92 group of entrepreneurs, "we can succeed, thanks to my understanding of the world trade trends in the Department of materials, Chinese can produce high quality and inexpensive products through the occupation of the U.S. market, when you want to be rich, go by international fashion products, than dipper gourd painting, do more and the price is cheaper. When I was in Zhuhai, I went to Zhuhai for more supplies. If you choose again, should go to Shenzhen, Shenzhen electronics industry supply chain is more complete, more talent. However, life is not 'if', then go to Shenzhen, will not be obsessed with stocks and real estate, do not do it? "

From the start of the first bread machine, Wang Donglei's desire is to allow customers to spend a lifetime. The concept of "from the business may be very worthwhile, because consumers have to update, but have the idea that we would care more about the products, more willing to spend time to study the product, technology and process. "This focus on product experience gene today continues to NVC, Wang Donglei now regularly on the product department said," there must be a pursuit, NVC users buy a lamp, can be used for ten years, twenty years or even a lifetime. "

Wang Donglei's toaster, oven is mainly exported, because the foreign market channels mature, unlike the domestic, full of energy is also a melee, hit the last few people really make money. "We are one of the earliest and Costco channels to deal with one of the Chinese companies, Costco is now very famous, one reason is that millet Lei Jun often praised, Costco how to make money in low margin. In fact, the biggest reason is the success of the Costco custom, it is to see what sell other channels, such as the Messi department store what to sell, go to the manufacturer requirements can in function and design into the one and only, at the same time cheaper. We have been supplying products for so many years, it is clear how it is done, the core of Costco is not to use low margin as a barrier to prevent competitors, but win in the uniqueness and product selection. "

Meet the "new manufacturing" in China

Today, Elec-Tech is still one of the world's three largest home appliance manufacturers. However, in the context of rising costs and the overall saturation of the international market, Wang Donglei believes that the export of the meaning of the Chinese made good time is over, the future of the main battlefield is the internal demand of the market.

In 2004, China listed in Shenzhen. 2009, Wang Donglei chose to enter the field of LED, he believes that the future of LED will subvert the traditional light industry. His plan is to start from the upstream chip to build a vertical integration model, and eventually become the world's leading provider of LED semiconductor core components and lighting solutions provider. He continued to immerse himself in research and development, research and development philosophy is innovation is constantly lenovo".

Although Wang Donglei's personal valid patent more than 90 items, Elec-Tech is also home to a handful of enterprises to master the core technology of LED, but the challenge is accidentaly across. Due to the stimulation of the subsidy policy, the upstream chip processing enterprises formed a huge capacity, far more than