Wang Donglei: which day rising brought us don't feel strange

Southern Metropolis Daily reported that last year, the total output value of Huizhou LED industry reached 50 billion 835 million yuan, an increase of 30.01%, ranking the province's second only to Shenzhen. '13th Five-Year' during the industrial scale is expected to exceed 100 billion yuan, will become a new pillar industries of Huizhou. Huizhou science and Technology Secretary Zou Pingsheng said. Yesterday (19 days), LED market analysis experts, technical experts, business representatives and distributors gathered in Oklahoma City (Huizhou), about LED technology innovation, business integration and market change, and inform the industry to change the future direction of LED and power. On the same day, Elec-Tech, NVC chairman Wang Donglei also accepted an interview with reporters.

Wang Donglei said that the reform and opening up thirty years of business history, Chinese enterprises are out of the price war, the price war will be 99% people, 1% people will be playing the value of war, very pleased to tell you that the NVC is 1%. We fight the value, not price war! LED is the semiconductor industry, the semiconductor industry technology progress very fast, cost reduction is also very fast, individual performance of the products, it must be a price trend, but also as a part of the semiconductor industry, it enables us to open a window, we can make the Internet, can be more integrated. So, as the LED lighting industry, we should put the cake bigger, rather than by the price of this industry more insurance, more bad, this is not a mature enterprise and mature entrepreneurs should do.

Capital strength or more decisions LED future

Reporter: some people say that the LED industry needs a change of power, some believe that a breakthrough in technology, product innovation, it was also considered cross-border integration and mergers and acquisitions. What do you think will be the main force to change the LED industry?

Wang Donglei: technological breakthroughs and capital equally important. For now, the power of capital may be a little stronger! Because we are in this industry, not only LED, but also the lighting industry, are too scattered, so the lighting and LED industry mergers and acquisitions tide, I believe it will come soon!

Reporter: after following the acquisition of China rising star, has become the largest shareholder as the Buddha, and plans to buy a foreign brand lighting, LED industry to build the kingdom "nationstar + FSL + international brand", is beyond BDO NVC + "trend, whether you feel the pressure?

Wang Donglei: rising is our friend, it is the large amount of state-owned enterprises in Guangdong, the strength was stronger than us, so one day it brought us, you also don't feel strange.

Reporter: the U.S. group and the public has just announced a partnership, previously also drops fast, 58 cases are the first fair of the two friend of the same type, what are the implications for the development of LED industry this trend?

Wang Donglei: competition, mergers, acquisitions, which in itself is the norm!

Explore O2O layout is still trial and error, correction

Reporter: now the NVC layout O2O, NVC with other enterprises where differences? Want to achieve what effect?

Wang Donglei: in fact, this sentence, O2O online, offline combination, in fact, the basic method of marketing. Today we talk about O2O is still more fashionable, it may be another one or two years, we do not talk about. The simplest is that where the customer, you go where. What is the difference between our O2O and others? Just a little earlier than others NVC, effectively distinguish between the two customer preferences, speak their language, may be a little younger online customers. The most important thing is to serve our customers well.

From two or three provinces and cities to the point where there are hundreds of stores in the transformation of the line, we are groping forward, trial and error, correction, it should be said that we are still groping.

Reporter: the overall planning and layout, and ultimately want to achieve what effect?

Wang Donglei: the end result is that no one will be excluded, online and offline are the same, it is a normal business form.

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