Wang Hai: transformation and upgrading strike LED TV market

"In the current low carbon economy trend, SKYWORTH is vigorously promoting the transformation and upgrading of products to LED. Shenzhen SKYWORTH RGB Electronics Co., Ltd., executive vice president and chief marketing officer Wang Hai said in an interview with reporters, this year's SKYWORTH LED TV sales will account for 30% of LCD TV sales.

Wang Hai believes that led LCD TV prices gradually civilians, into the rapid growth channel. We found that 70% of consumers love LED TV, because it has a stylish and thin appearance, more in line with the modern Home Furnishing style, LED slim appearance reflects the consumer demand for thin, to meet the needs of consumers, which is now all manufacturers actively promote product upgrade from CCFL to LED.

Related research reports show that in the first quarter of 2010, the global TV was assigned to 55 million units, an increase of 55% over the same period last year, of which LCD TV shipments more than 40 million units, representing an increase of 50%. "Overall, the first quarter of the number of LED TV shipments accounted for 8%, accounting for the amount is 17%, which is the TV manufacturers actively promote products from the transformation of CCFL TV LED TV, which will enable enterprises to maintain good product gross margin. Wang Hai said.

As involved in the production of LED TV earlier SKYWORTH group, in the backlight LED module, SKYWORTH and Japan and South Korea in the same running line. Our Thinnest LCD TV backlight LED national day last year, completely broke the pattern of foreign brands dominate the world. Wang Hai said.

At present, to build energy-saving environmental protection products to become the engine of SKYWORTH product upgrades. Wang Hai said that the company is the goal of the next two or three years, all the color TV will be energy saving and environmental protection products. To this end, SKYWORTH's marketing strategy will be divided into three steps: first, with the upstream areas of leading brands to establish interactive relationships, ensure supply chain smoothly; secondly, the establishment of liquid crystal division, depth of investment in the LCD module, back light source, polarizer and IC chain; finally, to become a major supplier of liquid crystal module.

The current LED supply chain has not been perfect, the price is relatively high, especially the current number of manufacturers launched a variety of LED TV makes LED module supply shortages. I believe that with the second half of the LED backlight module to alleviate the problem of shortage, LED TV market will be strong development. Wang Hai said.

It was on the LED LCD industry chain layout in advance, and vertical integration of upstream enterprises, the current SKYWORTH LED heady. 2010 our market goal is that in the SKYWORTH LCD TV market, LED TV accounted for 30%. Wang Hai said.