Watching the big data: Double 11 lighting electricity supplier illustrious record!

[LED] China Vtion after 24 hours of the 2015 double 11 shopping, finally came to an end. According to Alibaba, real-time data display, in the double eleven day Alibaba under the platform of the total transaction volume reached 91 billion 200 million yuan, of which the wireless terminal contributed 68% of the proportion of the 232 countries involved, logistics orders 467 million. This is Ali held 11 double the highest turnover in the past seven years, an increase of 59.7% last year. Last year, this figure was 57 billion 100 million yuan, the wireless side contribution of 42.6%.

2015 Tmall "double 11" global Carnival hit a number of records, can be described as the history of the most. LED lighting industry electricity supplier, it will be the biggest feast this year, who will be the ultimate winner in this shopping spree? Perhaps you can get the answer from the data compiled by the Chinese LED network.

Compared to 2014, this year's double 11 "light source hot selling brand list" and "hot brand list" have changed.

The top selling lamps under the traditional brand camp network brand spare no effort to catch up

From the lamp selling brand rankings, OPPLE, NVC is still ranked the top two, Matsushita also firmly hold fifth. Interestingly, last year ranked third Aldo was out of the "top three", "usurp" its PHILPS is ranked fourth last year.

Lamps brand list

The LEDinside tab data source: Taobao monitoring tools business staff

Note: the transaction index is based on the core of the Taobao product transaction process index (order number, the number of buyers, the number of payment, the amount of payment, etc.) calculated by the comprehensive value. The greater the value of the reaction heat, the better the product, and the transaction amount is not the same.

Among them, as one of the earliest lighting enterprise "electric shock", for 6 consecutive years in the double 11 Carnival OPPLE lighting, again to 120 million transactions impressive record, three consecutive years of double 11 lighting decoration industry first, once again open the circle of friends refresh mode.

From the 2013 "double 11" 60 million 240 thousand, 94 million 500 thousand in 2014, to this year's successful break billion; from this year the pre-sale stage gains 20 million, "double 11" to start the 13 minute break 10 million, less than 18 hours is beyond the record last year, then to 120 million the perfect ending.

Wang Ye, general manager of OPPLE lighting electricity supplier business division in talking about this year's record, said: OPPLE electricity supplier achieved today's results are not overnight. Every step forward is based on a positive attitude, firm confidence, and a mixture of innovation, responsibility, and speed in every OPPLE employee's blood. The root of all this is to enhance the consumer experience of the heart. After all, the success of any brand, consumers can not be separated from the support and companionship. "

Throughout the list, it is not difficult to find, 2015 Tmall double hot selling products Top 20 in the absence of an international manufacturer OSRAM figure, most have been replaced by a new face". Focus on the brand perspective, the top three are belong to the traditional brand camp (OPPLE, PHILPS, Matsushita, NVC), such as POK, a shadow, O Cyrus Caiden, Shiyuan network brand will occupy about 2/3 of the list.

From product specific, OPPLE lighting 12-LE-42593 is a double eleven best-selling product, which is an embedded 3 Watt LED lamp, double 11 day traded commodity number 266048, turnover amounted to 6329303 yuan, followed by PHILPS Philips/ kuheng, volume of 42929, turnover amounted to 4925171, ranking third OPPLE lighting is 12-XD-45299, the turnover of 4287088 yuan.

Hot selling products

Chinese LED network tabulating data source: Taobao monitoring tool data cube

OPPLE, PHILPS, ranked the top three large NVC source

Let's look at the source of the hot selling brand list, "top three" members still OPPLE, PHILPS, NVC, followed by the United States, Edlan, three male Aurora, can the United States, FSL, LED, home, delixi.

Hot brand list

China LED network tabulating data source: Taobao monitoring tools business staff

So, OPPLE, PHILPS, this is the "double count NVC top three". Last year, the turnover of 1 million 222 thousand and 200 yuan ranked in the top of the "light king" FSL "double" seems to be some of the "miserable", fell out of the top ten to the fourteenth place by 11. But worthy of congratulations is hung Aurora, from last year's "Top 20" to get the job promotion to fourth, I spent a lot of thought.

From the point of view of specific light source products, a total turnover of three products reached one million level, the "first runner up" was won by OPPLE lighting products, models were 12-LE-38465, 12-LE-41496, the transaction amount corresponding to 4143821 yuan, 1220070 yuan, ranking third in the NVC T5 LED, the total turnover of 1031245 yuan.

Hot selling products

Chinese LED network tabulating data source: Taobao monitoring tool data cube

(text / China LED network Nicole)

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