"Wenzhou people are Chinese jews"

"Wenzhou people China Jew", it has been widely circulated. Wenzhou people are good at business, can bear hardships will make money, which seems to have become the definition of people to Wenzhou. A Wenzhou native Liu Jian Jiesheng technology general manager, about Wenzhou is "China Jew" of the title, Liu Jian smiled and said: "are you doing business, are relatively rich, the other two are also being forced by the environment."

Our topic is from being forced by the environment.

Liu Jian's childhood life is "scenery", the family environment is very superior. His father is very business minded, when he was a small package in Guizhou has a large brick factory, owning a car of their own, "the boss around", quite imposing. However, the business field of ups and downs, which is a common thing. A few years later, brick factory due to improper location and some tactical error, with tens of thousands of debt over, father returned to Wenzhou.

"At that time, although I was young, but I have been able to read other people's vision, the people around us in the past a lot less, the reality is so cruel." Liu Jian said with emotion. However, life is still going on: due to the low investment wonton, fast revenue, Liu Jianyi home to 100 yuan to start every morning in the street selling chaos. "We did not choose to escape, we have only a little courage to face life, tens of thousands of pieces of debt we have to sell wonton."

I used to hear people say, Wenzhou people generally start empty-handed, many people had the cobbler, tailors or sales personnel work, so there are hardworking and enterprising, dare to start from the most humble business. See Liu Jianyi, right enough.

The young age of Liu Jian has profound experience from "infinite beauty" to "fall into the trough of frustration and embarrassment, which is under the environment, from that time, young age, he began to rack their brains to all kinds of business with a small capital road."

Because chaos is basically to do morning business, but in the summer people eat less, more important is to sell a lifetime of chaos may also not that tens of thousands of dollars of debt ", the young Liu Jian began to think of other methods," when do not sell chaos I began to sell the TV newspaper, selling pants in the market sell the tape......"

Although all the business with a small capital, but in the process, Liu Jian began to think: "why did the shop boss do business so easily, but I do business on the outside of the wind and rain so hard?" This increasingly stimulated Liu Jianxiang to do business, big business determination.

"Not only when the boss, but also can sleep on the floor," this is a true portrayal of the people of Wenzhou hard pioneer spirit. In the eyes of the people of Wenzhou, when the boss is the ability, skill, or symbol of the most can get wealth, but also the status of the performance of a lifetime when the boss can not earn money, will not be the folks think.

Big business when the boss needs cost. At this time, the rise of a gold rush in the country, the teenager Liu Jian joined a group of fellow gold rush to the Arab Israeli and Thailand - a close to Russia, the three no matter zone. Liu Jian said: "we will take three months of food, for three months, to win or die. This was March, really it is very cold, we every day in the snow covered a layer of cushion, in fact is to sleep in the snow, on the face, the body is really a layer of skin, open, can see the new long out of the skin......"

Fortunately, Liu Jian they choose for the ore deposits, they dug their Amoy to gold. As a result, Liu Jian finally Amoy his life's first pot of gold, but we know that this bucket of gold is his life in exchange for.

If the hardship is a common feature of the Chinese people, the courage of the people of Wenzhou is relatively large, you can take greater risks, Liu Jian is so.

Have money, not all at once to repay, "10 Wenzhou 9 people, left a will." Here Liu Jian also showed Wenzhou people born to do business brains. Liu Jian and his father back home, through the investigation of the market, in the local opened a small scale clothing shopping malls, soon, tens of thousands of pieces of debt to pay off all of a sudden, gradually, Liu Jian began to expand the business.

The clothing industry is cooked, Liu Jian began to think of "smug to earn more money". The smart Wenzhou people will be locked in the electronic market in Guangdong this area, indeed, a few years ago, the electronic components industry in this area is profiteering industry.

Just started the transition or difficult, but still Wenzhou people do business resilience and hard-working spirit of his achievements: from the beginning to start working for others, slowly, to enter the industry, the accumulation of knowledge of the industry, the accumulation of their own customers. When a reporter asked, when his boss to others to work there is a gap in mind, Liu Jian calm smile gave a silent answer.

Soon, in Guangzhou, Liu Jianyou has his own company, slowly built a factory more than and 100; in 2002, he established a permanent office in Shenzhen, a complete from the design, development, manufacturing and selling all in one service enterprises, the main SMT switch, touch switch, switch, micro switch, multi Toggle switch and 2.5/3.5 socket, DC socket, USB socket, HRS, J and agent in Japan