What are the manufacturers in the mainland to snatch LED flash pie?

China LED Reuters] there is no difficulty to go on, there are difficulties to meet the difficulties.

When the LED flash from the mobile phone manufacturers propaganda gimmick has become a "standard", in the face of this huge market cake, many LED manufacturers have begun sharpening".

The number of players to the first Lumileds, and then OSRAM, one hundred billion optoelectronics into this market segment, while Samsung has begun to supply their own brand. However, the mainland manufacturers have never let the international manufacturers and Taiwan manufacturers lonely too long, in recent years have begun to pour into the market.

In the mainland manufacturers, Crystal Electronics is the first influx of LED flash this segment of the market, its LED flash in 2012 to achieve bulk supply, the current monthly shipments of around 3KK. Our customers are mainly ZTE, TCL and other domestic mobile phone brands. Director of the Department of crystal electronics can Wei said.

Successful mobile phone brand supply chain as well as Ruifeng photoelectric. "This one is our company in charge of Shanghai, has been shipped in bulk, but the volume is not too large. Ruifeng photoelectric CTO Pei Xiaoming frankly.

But already settle on this market cake honglitronic and Jufei have said that the company's products have been handed over to the LED flash client authentication, and admits that this is a relatively long process.

Lei Lei Lei, deputy general manager of sales of science and technology, said the current source Lei technology LED flash in the corresponding support with a fixed customer, but also in the small batch sample delivery process.

Allring technology disclosed in May that the "investor relations activity records" said, affected by market factors such as brand mobile phone manufacturers high barriers to entry, inherent, flash sales has yet to scale, the company is stepping up efforts to develop the market.

Wang Qi Guang Electronics (Shenzhen) Co., Ltd. deputy general manager of R & D center Lin Weizheng also revealed that Wang Qi light 2016 series of products have been carried out preliminary cooperation with some domestic mobile phone manufacturers, and started a small batch sample, and in July Shenzhen City Friends of Lianhua a photoelectric technology Co. Ltd. and Hong Qi light signed a purchase agreement.

Although the food is numerous, but we can see that the bulk supply of LED flash, industry is truly a handful. Industry generally believe that technology, cost control, patent barriers and other issues is not really difficult, the real difficulty is that it is difficult to enter the mobile phone manufacturers supply chain in a short time.

LED flash has its particularity, it needs to do with the end of the finished product, you can not be used to produce a good. Honglitronic "general manager Relinin said, for the stability and reliability of mobile phone accessories is extremely demanding, not because of a small accessories to affect the performance and design of mobile phone; on the other hand, the use of different mobile phone models LED flash also have different design principles and requirements, from design, production to the terminal is a long process.

Mainland manufacturers involved in a relatively short time, relatively late start, I think there will be a transition phase. "Wei said, mobile phone device replacement is cautious and stabilizer on more demanding devices and verification cycle longer (generally one year verification are relatively normal) are currently in the mainland manufacturers to develop LED Flash Market challenges. With the gradual maturity of the domestic supply, the future of mainland manufacturers in the market share of LED flash market will be growing. "(text / China LED network Sophie)

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