What do Chinese consumers know about lighting technology? The survey shows a lot of misunderstandings

What do Chinese consumers know about lighting technology? Or another question: how much do Chinese consumers think they know about lighting technology? Do they know how to buy the corresponding tiles based on the color temperature and lumen they need? Do they know that light is biological? In the "landvance international consumer research" survey, including a representative survey of more than 2000 Chinese consumers, people still lack enough understanding of many aspects of current and future lighting technologies.

Little knowledge of the basic unit of lighting

Most consumers think they know a lot, but that's not the case. 65% of Chinese consumers, in answering the questionnaire, expressed their full understanding of the advantages and disadvantages of various lighting technologies, or at least well understood, including the understanding of (intelligent) LED lighting products to the traditional incandescent lamps.

When asked about the problem of measurement units, for example, for those units that have long been printed on light sources and light fixtures, the cognition is immediately clear: 78% of Chinese consumers can connect Watt and electricity consumption correctly. For "color temperature" and "lumen" and other important units of measurement of LED products, only about half of the respondents (58% and 61%) are able to have the right cognition.

The reason for this problem is that "color temperature provides color information about light, such as daylight (greater than 5300K), white light (3300K to 5300K) and warm white light (less than 2700K), according to the general manager of Lin Xin, a large China region. The luminous flux in the lumen tells people how much light is emitted by the luminaire. Therefore, for high efficient LED lighting products, the key value reflecting the brightness is not the watt number, but the number of lumens.

It is worth noting that German interviewees have a lower rate of accuracy in identifying these units than those in all other countries. Of all the respondents in Germany, only 33% of the people were able to make the right choice among all the units of measurement. Among respondents in the UK, France, Sweden, the United States, Canada, Brazil and China, the proportion of these measuring units could be correctly identified from 40% to 50%. The correct rate in Italy was 55%, the highest rate among all interviewees.

A surprising place in the purchase list

If you want to know what lighting technology consumers are looking for in their local DIY stores or the Internet, we will find that their purchase list contains most of the LED technology, whether or not it has intelligent functions, which is nothing special. And surprisingly, in many of the people's list of purchases, the old technology is clearly included, for example, 27% of Germans are still listing the "traditional bulbs" on their shopping list, and it seems completely unaware that the ban on sale in the EU has been 20, except for stock and special use light sources. In September, the 09 year, the store was no longer selling any traditional light source products. Another surprising thing is that the demand for halogen lamps is still very strong. Since 2009, these products have been banned on the market in instalments in instalments, and this prohibition may be further accelerated.

People because of lighting: there is an urgent need to provide more information

Lighting, that is, "to provide appropriate light according to the needs of the user", is a major trend in the development of the lighting industry, and a large number of advertising campaigns are around this trend. Scientific experiments have shown that artificial light highly simulated by natural light changes can greatly help the human body build and maintain a stable circadian rhythm, improve people's sense of happiness, and help people improve their health.

However, in answering questions about the biological effects of artificial light on the human body, among the Chinese respondents, most people (66%) said they knew little about a statement. Even so, 2/3 of people (78%) believe that it is a great advantage to use artificial light to regulate human and human emotions according to the needs of the individual. Therefore, people generally accept the attitude of "people because of lighting". For example, 81% of the respondents said that enough understanding of the biological effects of light would have a significant impact on their purchasing decisions.

Source: Lund vans

For more information on LED, click on the LED network or pay attention to the WeChat public account (cnledw2013).