What is the topic that will always be the same conversation in the LED world?

The Olympic Games will be closed and the baby dog blood play is still on; GE closes two factories, CREE pushes new products and millions of light patents fight; OPPLE will be listed on the market today, the National Star Ocean Wang Qi is basking half a year, the price war is open, the armistice is Loser or the brave? Laser lighting replacement theory, LED and LD ten years who is king? When we talk about LED, are we talking about the horse? Loser appeals to stop low competitive VS. We must continue to do Loser if we just focus on selling goods and go down, we must go to the price war, the quality control of the product will fall, and can only compete at the low level. Zhang Ruimin, chairman of the board of directors of Haier group and chief executive officer, whether forced or active, has become a new norm in the LED industry. "LED industry will enter the" mature stage "from 2015 to 2018. For the LED enterprise, it is not a technology, and more is the price war." Tang Deming, chairman of the Shenzhen China South China Power South, said. In the past, there were only thousands of traditional lighting manufacturers in our country, but now there are up to more than 30 thousand lighting manufacturers, and the fierce price war is becoming more and more fierce in the LED industry. As a result, entrepreneurs began to call for their peers: do not compete with the bottom line, and no profit to the quality? What is no profit for innovation? "Excellent enterprises can either form their own unique advantages and product positioning to avoid price war, or have strong strength to participate in low price competition, the key is to survive in this' normal 'competition." In the article "Loser appeals to stop low price competition", Mr. Bean said that it should be thought for enterprises to respect the law of the market and enhance its competitive ability and the ability to resist risk. "Call you not to fight the price, but I do not order, the lower price promotion, because I can not help..." This is really Loser. This word, the industry is uproar, OFweek even publicly yelling, if not to say Loser to stop low price competition, then I will be a real "Loser" bar! Low price competition is not a good way for small and medium enterprises (even large enterprises). We should stop it in time. Who cares about our business value when the whole time is paying attention to good and cheap? Who cares about our business profits? Who cares about the future of our entire industry? Of course, this topic is still not finished, the Internet users said, "you are weak you are poor, and consumers are concerned about your business profits? Business competition is still more tender? " Price war is a double-edged sword, and it is full of controversy. It is true that the law of the market is respectful. But whether the low price competition is the law of the market, and whether to pick up the low price competition, is it respect the law of the market? In August 10th, it was a reminder that China's export manufacturing enterprises must change their way of operation in the report "2016" published by UPS. "For export manufacturers, reducing prices is no longer the best way to maintain competitiveness, competitors can provide higher quality products (83%), enhance customer competitiveness (82%) and provide a faster and more efficient supply chain (82%) is the main reason for customers to change suppliers more." "It also shows that manufacturing companies need to give up low price strategies, build closer partnerships with customers, and provide higher quality products and added value," said Li Songjiang, President of UPS. In any industry, the "price war" is the first force in the rapid development. "Price war" seems to be "chaotic and attractive to the eye", in fact, it is not a simple "promotion" behind, every round of price war refers to a "trade shuffle", "burning money", at the same time, in the core competitiveness and profit model of the thinking of the enterprises can not have a moment to relax. Later, if the "marketing" "strategy" is mistaken for the "temporary prosperity" brought about by the price war, it is not surprising to die in this busy "high". It is a kind of speculation that it is actually a kind of speculative behavior at low price, and the business model will not last long. And in the process of industry transformation and upgrading, they also lost their ability to improve from product development, technological innovation and other aspects. The path of development can only be narrower and narrower. In the end, they will find this is a dead end. In the next 10 years, laser lighting will replace the high price of LED lighting VS laser, and it is not easy to replace the argument about the potential threat to LED lighting by LED lighting, and never stopped. OLED technology is often seen as a threat to the existing LED industry, and in recent years with the father of Blu ray LED in the village repair two "turn off" laser lighting, publicly saying: "for the next 10 years, laser lighting will replace the LED lighting." Laser lighting has also gradually entered the vision of the LED industry. In August 17th, Ye Guoguang, general manager of Guangdong De Li photoelectricity, said that "laser will be the protagonist of the next generation of lighting and display on APP." "The article, once again triggered the industry's discussion of the theory of laser lighting replacement. The main difference between LED light and LD laser "now the laser lighting that Dr. Nakamura Shuji promotes is also based on gallium nitride, which will be doomed to be unable to compete with LED in the short term, even if he has numerous advantages, but the price disadvantage is doomed to be unable to become universal within five years. The main stream of lighting. But is the laser lighting really gone? " Ye Guoguang said in the article, "my answer is that one door is closed, but another door is secretly opened. Maybe the laser will not be the protagonist of the lighting in the short term, but it will be a very good supporting role. The door is the special lighting market in the blue sea, especially the car." If the future price of laser LD comes down again, the laser light will dominate the car market. Is it possible to continue to penetrate into general lighting? Just see if there is a breakthrough in the performance and price of the substrate. If there is, maybe the views of the Chinese village are right, but I think it will take at least 10 years. He also pointed out that the laser LD has another blue sea market and is likely to be achieved in the short term, which is the laser display. So, who will be the protagonist of lighting and display technology? Is the expert's favorite laser, or the OLED, or the current LED? Ten years later, we will understand all this. For the LED industry, it is still ten years to prepare for it. The conclusion, whether it is talking about the growing price war or the threat of future LED lighting, can not be separated from a core vocabulary of innovation. Let innovation take the place of price war and take innovation to grasp the development of the times. "We do business in a new world, we have to make hard decisions and innovate on the basis of traditional traditions and continue to move forward." CEO Terry, CEO, has announced that it is going to close about 100 of the 728 door stores. This difficult decision, GE lighting is also being done: GE lighting recently announced that it will close two traditional lighting factories in Lexington, Kentucky, in August 2017. The closure of the two factories is expected to affect about 400 jobs in the city. "In the future, GE lighting will be fully focused on innovation and LED technology," the company spokesman said in a statement. "By 2020, the LED lights will take up half of the US market and 80% of global lighting revenue will come from LED." Almost everyone knows that it needs to be innovative. But what is innovation? Is it an innovation to change the world? Hayek, an economist, says that all innovations are very unstable at the beginning, and don't seem to be able to change the world at all. At the beginning of the car, the speed was still less than the carriage, so it was always laughed at.