What topic will be the eternal topic of conversation in the LED world?

The Olympic Games will be closed, and the baby dog blood drama is still on the stage; GE closes two factories, CREE pushes the new products and the billion light patent war; OPPLE is going to be listed today, the National Star Ocean king is in the sun for half a year, the price war debate has been launched, is the armistice Loser or the brave? The replacement of laser lighting again, who is king in the ten years of LED and LD? When we talk about LED, what are we talking about? Loser only called for the end of low price competition. VS, we must continue to do Loser. If we focus only on selling goods and going on, we must go to the price war. Product quality control will also decline, and we can only compete at a low level. Zhang Ruimin, chairman and CEO of Haier group's board of directors, whether forced or active, price war has become a new normal for the LED industry. "The LED industry will enter the" mature stage "from 2015 to 2018. For LED companies, it is not technology, but price war. Tang Deming, chairman of Shenzhen CLP southern, said. In the past, there were only a few thousand traditional lighting manufacturers in China, but now there are up to more than 30 thousand lighting manufacturers. The fierce price war has intensified in the LED industry. Therefore, entrepreneurs began to appeal to peers: do not compete at the bottom line without price, and no profit comes from quality. No profit, how to innovate? "Excellent enterprises can either form their own unique advantages and product positioning, avoid price wars, or have strong participation in low price competition. The key is to survive in this" normal "competition. In a text entitled "Loser only appeals to stop low price competition", Mr. Bean said: "respect for the laws of the market, enhance your competitiveness and resist risks" is what enterprises should think about. "I appeal to you not to wage a price war, but I have no order, I will give you a promotion, because I can not do it." This is really Loser. In this case, the industry is in an uproar, OFweek even openly shouted. If Loser is the only way to stop low price competition, then I will be a "Loser". Low price competition is not a good way for small and medium-sized enterprises (or even big enterprises). We should stop in time. When the whole era is concerned about good and cheap, who cares about our commercial value? Who cares about our business profits? Who cares about the future of our whole industry? Of course, this topic is not yet finished, industry users said, "you are weak, you are bad, and consumers care about your business profits?" Is business competition even more tender? " Price war is a double-edged sword, which is full of controversy itself. Xiaobian thinks that it is right to respect the laws of the market. But is low price competition a market rule, and is it a market discipline to stir up low price competition? In August 10th, in the Research Report of "white paper 2016 of excellent and strong made in China" issued by UPS, we made a reminder: it is imperative for China's export manufacturing enterprises to change their way of operation. "For export manufacturing enterprises, reducing prices is no longer the best way to maintain competitiveness. Competitors can provide higher quality products (83%), enhance customer competitiveness (82%), and provide faster and more efficient supply chain (82%), which is the main reason for customers to change suppliers." Li Songjiang, President of UPS China, said: "this also shows that manufacturers need to abandon low price strategy, establish closer partnership with customers, and provide higher quality products and added value." In any industry, "price war" is the first step in rapid development. The "price war" seems to be "more and more enchanting". In fact, behind the scenes is not simply "promotion". Every round of price war refers to a "industry shuffle" and "burn money". At the same time, enterprises can not relax for a moment in the thinking of core competitiveness and profit mode. If the latecomers mistaken "marketing" as "strategy" and attached to the "temporary prosperity" brought by price war, it would not be surprising to die in this lively "high". Buying orders at low prices is actually a kind of speculation. Such a business model will not last long. And in the process of industry transformation and upgrading, they have also lost the ability to upgrade from product development, technological innovation and so on. Their development path can only be narrower and narrower. In the end, it will be found that this is a dead end. In the next 10 years, laser lighting will replace the high price of LED lighting VS laser, and it is not easy to replace LED lighting. The controversy over the potential threat of LED lighting has never stopped. OLED technology is often regarded as a threat to the existing LED industry. In recent years, as the father of Blu ray LED, Zhong Cun Xiu two, "reverse" laser lighting, the public said: "in the next 10 years, laser lighting will replace LED lighting." Laser lighting has gradually entered the LED industry's vision. In August 17th, Ye Guoguang, deputy general manager of Guangdong Deli optoelectronics, said on the experts' APP, "will the laser be the protagonist of the next generation of lighting and display?" This article once again triggered a heated discussion on the theory of laser lighting substitution in the industry. The main difference between LED light and LD laser is that the laser lighting promoted by Dr. Nakamura Shuji is also based on gallium nitride, which will not be able to compete with LED in the short term. Even if he has numerous advantages, the disadvantage of price will not make him universal in the next five years. The mainstream of lighting. But is there really no way out for laser lighting? Ye Guoguang said in the article, "my answer is that a door is closed, but another door is secretly opened. Maybe in the short term, the laser will not be the main character of the lighting, but it will be an excellent supporting actor. That door is the special lighting market of blue ocean, especially the car illuminated. If the price of laser LD is down again, laser headlights will dominate the car market. Is it possible to continue to infiltrate general lighting? Let's see if there is a breakthrough in the performance and price of the substrate. If so, maybe the view of the village is right, but I think it will take at least 10 years. He also pointed out that laser LD has another blue ocean market and is likely to be achieved in the near future, which is laser display. So who will be the protagonist of lighting and display technology? Is the laser that experts are optimistic about, or is it the OLED of the first appearance, or is it the LED that is difficult to block at present? Ten years later, we will finally understand all this. For the LED industry, there are still ten years to prepare for this. Conclusion, whether it is to talk about the increasingly fierce price war or the threat of LED lighting in the future, can not be separated from a core vocabulary -- innovation. Let innovation take the place of price war and grasp the development of the times with innovation. "We must make difficult decisions in a rapidly changing world and innovate continuously on the basis of past traditions." A few days ago, Messi Terry CEO long long Da issued a statement saying that it would close about 100 of the 728 stores. Coincidentally, this difficult decision, GE lighting is also being done: GE lighting recently announced that it will close the two traditional lighting factories in Lexington, Kentucky, in August 2017. Closing the two factories is expected to affect about 400 jobs in the city. A spokesman for the company said in a statement: "in the future, GE lighting will focus entirely on innovation and LED technology. By 2020, LED lamps will occupy half of the US market and 80% of global lighting revenue will come from LED." Almost everyone knows that innovation is needed. But what is innovation? Change the world is innovation? Economists Hayek said that all the innovations at the beginning were very unstable and did not seem to change the world at all. At first the car was not as fast as the carriage, so it was always laughed at.