Where did you go to the LED lighting dealer's profit?

According to dealers reported a year down the horizon, although dealers from morning to night work only for bear bitter hardships, "nothing", the dealer's profit in the end gone?

Although the dealer bosses do not necessarily have a clear account, but in general, the dealer can not earn a reasonable profit after a year of hard work, self inventory can be carried out from the following aspects:

Symptoms: vicious competition leads to loss of profits

Dealers due to their position in the market, not by suppliers and competitors (peer enemy), downstream distributors (two batch or terminal is no longer loyal to a purchase), emerging channels (supermarket) such as extrusion, at the same time, some dealers also do not scale, anti risk ability very limited, often had to have the hand of the profits reinvested to competition, thus to ensure the distressed price drop, the market position, to ensure the survival of space.

From the overall point of view, dealers rarely find opportunities for cooperation. There are few dealers look ahead a step, your enemy, use their own product advantages, channel advantages, product supply, channel sharing, alliance and integration of all kinds of resources.

Vicious competition in this way to mess up the market, there can be a win-win situation, it must be double lose.

Marketing Tips

Since it is with the front of a comrade in arms, why can not shake hands and common prosperity? From the overall situation of the current agricultural industry, the agricultural chain, agricultural union argument have their own judgments, and in my opinion, the chain has a strong price advantage, can be unified management, unified purchase, unified sales price; and the alliance can help their path between dealers can supply this product. The most appropriate way to have different products have different regional sales dealers.

Symptoms two: operating costs quietly swallowed profits

I learned from many dealers, they generally only for products in and out of the price difference is more sensitive to operating costs, overhead costs and so on are not good predictors of distribution costs many times the profits were unable to control the cost and gradually rising quietly swallowed.

Profit is the sum of operating income minus operating costs and overhead costs, and a few dealers have this algorithm?

Marketing Tips

Dealers are advised to have a little financial knowledge, there should be no need to make up for a missed lesson! Otherwise, you will never be able to predict how much your profit is. A bit of the concept of financial management is also important, or how to manage a good day so far into the amount of tens of thousands or even hundreds of thousands of homes?

Symptoms three: dealers lack of management knowledge

Marketing experts say "go to benefit from management, market management, personnel management, product management, financial management, inventory management, price management, vehicle management and so on, can generate revenue, and by many dealers and.

From retailers to two lots to dealers...... A whole supply chain, retail credit, retailers into the goods on credit, a ring closely linked to the payment management is very important. The collection is not paid, the interest payments and losses after the balance may be lost.

The price management can lead to more selling price is lower, the profit loss of more and more personnel management; no, resulting in profits into more personnel than work available, all the people who do not work a lot of wages; readily spending, not spending more than income accounts, in the end; no control to accompany on behalf of the manufacturers and leading the spending idle away in seeking pleasure. Is not in the business can not produce good benefits...... Since the existence of these problems, do not do a good job management, which benefits?

Marketing Tips

The dealer to learn some knowledge of management, some management training, please some professional managers, this is a must, not any things in their body, should focus on what they do best, pieces of work can be put down.

Symptoms four: excessive friction loss between links

The enterprise internal management system is not harmonious, delivery vehicles often need repairs, large maintenance costs have, if there is a large vehicle accident hit like even more so;

The product loss, the damage is too much, not manufacturers subsidies; often lost products do not know, there is no way to assess the product has expired; do not know, had to discount back to the manufacturer; not the goods but now enter into the enterprise, occupy a large amount of money, it also greatly can cause another selling the product is out of stock; warehouse do not pay attention to fire alarm, if the fire can let the dealer accumulated over the years to do on fire, do dry cow horse ten years repair return loss......

If each link will profit loss point, if any one link can finally lead to product sales is not normal, such as the water flow, profits, a little, a little leakage, finally certainly profits lead to dry!

Marketing Tips

One step at a time, one step at a time. Pay attention to the coordination and internal operation. For the vehicle distribution personnel, the dealer should carry on the strict examination to improve the comprehensive quality of all aspects