Why MBA disrupted a leader in LED?

Following the product of a lighting failure, and then LED companies exposed bankruptcy news. The news, Zhejiang Zhongzhou photoelectric bankruptcy reorganization, Zhongzhou ke'erda technology proposed transferee 100% stake in photoelectric held by existing shareholders, to pay for the price of 40 million yuan. I refer to the data found that the central photovoltaic registered capital of 66 million yuan, total investment of more than $400 million. Two phase comparison, the company's assets shrink.

In what kind of enterprise is a kind of photoelectricity? The message stressed that the central photovoltaic is the industry recognized LED filament benchmarking enterprises". The comprehensive information display, Zhongzhou photoelectric was founded in 2004, with an annual output of various types of high power, high brightness LED reached 1 billion 200 million, LED packaging and application products in East China's largest manufacturing enterprises, is a key enterprise of national semiconductor lighting project.

Take a look at the helm of the central photoelectric. Company founder, chairman Zhu Xiaobiao, in 1991 graduated from the Zhejiang Gongshang University applied electronics specialty, can be said to be an industry LED. The establishment of the company after second years (2005), Zhu Xiaobiao master of Business Administration of Fudan University senior management personnel, in 2007 obtained EMBA degree, his mentor, Professor Lu Xiongwen is a famous economist, is dean of the Fudan University School of management, Zhu Xiaobiao is also visible attaches great importance to the enterprise management knowledge.

Zhu Xiaobiao not only has LED professional and technical knowledge, business management knowledge, as well as many years of experience in the LED industry. Zhu Xiaobiao founded in 2001 in Hangzhou science and technology, engaged in LED related equipment import trade, found in the business LED future market is very potential, so in 2004 the establishment of the central photovoltaic. Zhu Xiaobiao served as president of the Hangzhou lighting and Optoelectronics Industry Association, Hangzhou LED Industry Association executive vice president and secretary general, it seems that there are some human resources.

However, this is a record of outstanding entrepreneurs, their enterprises bear bitter hardships grow as LED leader, and personally ruined the own enterprise. What's the reason then? All kinds of speculation are possible, we might as well read one by one.

1, on this view: Killer Linsen, Linsen pushing LED filament lamp, the filament lamp LED benchmarking enterprise "Zhongzhou photoelectric went bankrupt, Linsen is really" market killer ", where barren. In fact, M.L.S. lying gun, Zhongzhou photoelectric bankruptcy blame should not come back by rawlinson.

M.L.S. pushing LED filament lamp, as early as December 2015 Taiwan media exposed the plan to join the MLS crystal electric pushing LED filament lamp, this message by the domestic media outlets, LED filament lamp experts and enterprise's response, in early 2016 after an organization and the media more than a month of bombing style propaganda campaign, so there were LED filament lamp boom (surface) phenomenon.

According to the judgment of Hangzhou province Zhejiang City Intermediate People's Court [(2015) Zhejiang Hangzhou taking break (pre) No. first], the instrument ruled Zhongzhou photoelectric instruments into bankruptcy reorganization proceedings, the Department date is March 30, 2015, contrast time, visible Zhongzhou photoelectric bankruptcy with wood pushing LED filament lamp to tomlinson.

There is no direct relationship between the bankruptcy and the LED price war in 2015. In 2015 LED price war in the summer of 2015, Zhongzhou photoelectric March 2015 ruling into bankruptcy reorganization proceedings, the prosecution in accordance with the law and dispute processing program projections, Zhongzhou photoelectric should be in the second half of 2014 on the accident, and in 2014 LED market better than 2015.

2, LED new light on death: in this view, said this year LED hot filament lamp, LED lamp filament benchmarking enterprise "Zhongzhou photoelectric is bankrupt, LED market is no longer the" blue ocean ", even the" Red Sea "is not only the" Dead Sea ". In fact, Zhongzhou photoelectric bankruptcy is the LED package thanks to the frustrated, Zhongzhou photoelectric LED filament lamp the characteristics of business, he had the opportunity to be reformed, not a dead man. "".

In the beginning of this paper, the message is quoted as "LED filament lamp benchmarking enterprise", which is not very accurate. LED is the first in the world of a LED packaging enterprises, industrial, home appliances, PC peripheral applications LED Lamp product line, lighting and display packaging components products, as well as infrared LED and automotive lighting products.

2013 Zhongzhou photoelectric concerns LED packaging market situation, will start LED filament lamp as a new business focus force of LED, the filament lamp of popularization and expansion, as of 2014 to march to the LED lighting market at the beginning of the game. From the time point of view, when the universe was expanding production of LED filament lamp may be premature.

However, because of Zhongzhou photoelectric LED filament lamp the characteristics of business today, will be acquired ke'erda technology reforming. Ke'erda technology program will own intelligent lamp control system and Zhongzhou photoelectric LED filament lamp industry merged into lierda intelligent lighting control system in the universe LED filament lamp technology, intelligent lamp control system formed complete industrial chain.

Any LED emerging markets are worth looking forward to and support, the key lies in moderation. Due to the foregoing, the current LED filament lamp hot phenomenon does not exclude the non market factors of enterprises, institutions and the media boost, and the application of LED filament lamp is a niche product, so the LED filament lamp Market cautious optimism of the best.

3, 2016 LED collapse tide theory: this view that the product has just gone bankrupt soon, and now the central photovoltaic is also down, in 2016 the collapse of LED came. In fact, as said earlier, in the second half of the photoelectric should be in the second half of 2014, an accident, Central