Why OSRAM, PHILPS and other international giants to sell?

The last second days of the National Day holiday, according to the "German economic weekly" media reported that China LED manufacturers in the 10 months to three optical acquisition of OSRAM Lighting Companies in germany. According to the purchase contract offer current news, is three to 70 yuan per share, the total amount of 7 billion to 8 billion euros, or about $8 billion 100 million acquisition of a wholly-owned OSRAM company. This a message, immediately aroused Europe and the domestic and foreign market was a great disturbance. Has set up more than 100 years of OSRAM as one of the three major international lighting giant, has a number of the world's leading patent, has been known for its excellent lighting products, its products are widely used in public places, offices, companies, families and automotive lighting and the lighting field. GE from the Asian market, PHILPS will sell Lumileds, three proposed $8 billion 100 million acquisition of OSRAM, the world's three largest lighting giant why invariably rush to sell LED lighting business or related business? Why is an acquisition of OSRAM rather than other companies? With these questions, the reporter interviewed the deputy general manager of Guangdong Deli photoelectric Co Ltd Ye Guoguang. "World lighting LED lighting giants lose competitiveness" lighting has entered the era of LED, PHILPS, OSRAM, GE and other international giants gradually lose the advantage in the face of China competition and competitiveness. Chinese lighting enterprise R & D capability, supply chain management capabilities, marketing capabilities, has made these so-called international giant space more and more small profits! When the loss of competitiveness, as long as the profit decline signs, foreign enterprises will begin to assess whether this product is worth to stay in business may, if after the evaluation results is not, then they will not hesitate to buy the home plate in the most appropriate time to sell at the best price. From the long-term target, OSRAM sold in the. OSRAM shareholders will sell, can sell China can make money. Offer buyers if there is no strong management ability, even after hours will gradually decline, or even fall cliff style, so to offer buyers must be careful in buying the big time. "Why is an to buy OSRAM? Can you afford it?" First Chinese enterprise absolutely affordable, secondly, LED Chinese as three big boss, is an important strategic layout of domestic enterprises LED, Chinese backing of the government and the bank behind, if there is no further overseas layout, give the government had to support. Three if OSRAM bought the Chinese, not only in line with the national policy, the government Chinese also homeopathy tied together, because the money is definitely related to government funds or bank loans to pay, three only symbolic representation, so that only the sale of the will of the state Chinese can carry out just how much, on behalf of the will is three. Three if successful acquisition of OSRAM, the largest chicken ribs is a management issue, the lack of domestic enterprises can manage Europe's high-end talent, the final outcome may be like Geely acquisition of Volvo, but few people know that it has the world is Chinese holding enterprises, the majority of people still only know that she is Sweden's Volvo! In a similar case, the controlling shareholder behind Land Rover is Tata Tata Group in India. So if OSRAM is bought China enterprises like Land Rover and Volvo, estimated, desalination back buyers, highlighting she is still the same brand, the same value. After the acquisition, OSRAM or OSRAM, but the back of the boss is china. If you continue to hype and highlight the following buyers, both sides are unfavorable, because consumers in Europe and America may not pay, and then the same as the SIEMENS mobile phone or THOMSON (Tang Musheng) television as the end! Geely to Volvo to OSRAM, three. This comparison is very precise, because the body almost, eat small fish, fish is the main reason behind there is a shark fish, of course, know what to give. "The acquisition of from ordinary enterprises up to the national competition the news from the acquisition of action is too big, German or European governments will not agree, after all, the national level will have different considerations, worried about the loss of technology in the world, after all, Germany is a large country like Holland or Sweden, major general have a sense of superiority to traditional innate. OSRAM is a German listed company, they can sell some of the lighting business, but the Sale of entire company group, will affect the whole country's strategy, also has lost the country face. Unless the company for the country is a great burden, is something else.