Why are international giants such as OSRAM and PHILPS selling?

The last second days of the National Day holiday, according to media reports from "German economic weekly", China's LED maker Sunan optoelectronics intends to buy OSRAM, a German lighting company, in mid 10. According to the current takeover contract offer, it is 70 yuan per euro, with a total value of 7 billion to 8 billion euros, or about 8 billion 100 million dollars, to buy OSRAM company wholly. The news immediately caused a great uproar in the European and domestic markets. OSRAM, which has been established for more than 100 years, is one of the three largest lighting giants in the world. It has many leading patents in the world, and has always been known for its excellent light source products. Its products are widely used in various lighting fields such as public places, offices, companies, families and automotive lighting. GE quit the Asian market, PHILPS also wants to sell Lumileds, and San an plans to buy OSRAM for $8 billion 100 million. Why does the world's three major lighting giants rush to sell the LED lighting business or all businesses? Why is San an buying OSRAM instead of other enterprises? With these questions, the reporter interviewed Ye Guoguang, deputy general manager of Guangdong Deli photoelectric Co., Ltd. "World lighting giant loses LED lighting competitiveness" lighting has entered the LED era, and PHILPS, OSRAM, GE and other international giants are losing competitiveness and competitiveness in the face of China's inter industry competition. The R & D capabilities, supply chain management capabilities and marketing capabilities of China's lighting enterprises have made these so-called international giants less profitable. When losing competitiveness, as long as profits have signs of decline, large enterprises abroad will begin to assess whether the product is worth continuing to operate. If the result after the assessment is not, then they will not hesitate to pick up the buyer at the most appropriate time to sell it at the best price. In the long run, the purpose of OSRAM's sale is based on this. OSRAM's shareholders are willing to sell, depending on whether they can sell to China to make money. If the buyers of the disks do not have a very strong management and management capability, they will go downhill even after the connection, and even have a cliff type fall. So buyers who buy the plates must be careful when buying these big players. "Why is San an going to buy OSRAM? Can you afford it? " First of all, Chinese enterprises can definitely afford it. Secondly, as the leading LED of mainland China, San an is an important enterprise in the strategic layout of LED in China. Backed by the support of the Chinese government and banks, if there is no deeper foreign layout, it will be a little disloyal to the government's great support for it. If San an buys OSRAM, it will not only conform to China's national policy, but also bind the Chinese government more smoothly, because this money is definitely a government related fund or bank loan payment. This will is the San an. If San an successfully purchased OSRAM, the biggest problem was management. The domestic enterprises lack the high-end talents who can manage the Europeans and Americans. The final outcome may be just like that when Geely bought Volvo, except most people in the world know that it is a Chinese holding enterprise. Most people still know her only. It's Sweden's Volvo! A similar example is that the controlling shareholder behind Land Rover is Tata Tata Group in India. So if OSRAM is bought by Chinese enterprises, it is estimated that Land Rover and Volvo will play the same role as the same brand. After the acquisition, OSRAM is still OSRAM, but the boss behind is China. If you continue to hype and highlight the buyers behind, it will be bad for both sides, because the European and American consumers may not pay the bill, then it will be the same as SIEMENS mobile or THOMSON (Tang Musheng) TV. Geely for Volvo, San an for OSRAM. This comparison is very accurate, because the size is almost the same. Small fish eat big fish. The main reason is that there is a shark behind the little fish. "The rise from ordinary enterprise acquisitions to the national competition pattern" is too much news. The German or European governments will not agree. After all, there will be different considerations at the national level and the loss of technology. After all, Germany is a big country in the world, unlike Holland or Sweden. Generally, there is a traditional sense of superiority. OSRAM is a German listed company, they can sell part of the lighting business, but Sale of entire company group will affect the whole country's strategy, but also lose the face of this country. Unless the company is already a big burden on the country, it has to be different.