With face capture function LED screen debut outdoor advertising art exhibition

Unlimited square in May 21st for a "2008 Katie Ke outdoor media Gallery" outdoor advertising art exhibition held in Shanghai, the exhibition organized by the international well-known outdoor media group Katie Ke MCG, JCDecaux advertising, media, public media as the framework, the white horse advertising and other well-known outdoor media company as the exhibition exhibitors to the public, have to display their latest form of media and technology. The biggest highlight of the exhibition is to provide the MCG LED digital screen occupies the center of the exhibition site, in addition to rolling broadcast commercials major brands, LED screen also undertake Katie Ke advertising and exhibitors information release function, either dynamic or static text image, the LED screen to image quality the fine and clear LED changed the old image at the same time, the participants in the marvel LED technology change rapidly, also expressed appreciation to MCG the spirit of innovation, to LED as the future development trend of the outdoor media agree. In addition, in order to quantitatively reflect the LED digital screen MCG communication effect, this exhibition by Face Tracking have great originality face capture function, this function can accurately record the exhibition site through the LED screen and watch every visitor, in just a few hours of the show, there are more than 500 visitors by LED the screen, watch more than 300, the performance is very prominent.

"LED digital screen in recent years the development of a kind of media form mature, but its commercial value has been more and more enterprises and advertising companies concerned, through the media art exhibition, I think LED digital screen may have the same with the traditional outdoor advertising, become one of the mainstream media, and will represent the future development of outdoor the direction of the media industry. "The exhibition organizers Katie Ke Chinese vice president Liu Zhiyan said.

Source: Sohu