Wood house European LED circle and celebrate the palace engagement wedding!

A

Where are you going?

Our journey is the sea of stars.

Although it has long been the world's largest manufacturing country, for the production of the most cost-effective products, but China has always been saddled with low quality cottage country image.

Specific to the enterprise, the LED industry is the representative of Linsen, packaging capacity Linsen already is the world's largest, but on the way to the world's largest sprint packaging factory, there is still a long distance.

The rise of Chinese manufacturing but also the recently 20 years, even in LED which is a relatively new industry, Chinese enterprises are latecomers, facing old enterprises in developed countries in the patent, brand, technology comprehensive suppression.

In such a long history of lighting industry, Chinese enterprises can only play a role in the global division of labor in the industrial chain. Even as OPPLE, FSL and so on Chinese NVC known to every family brand, in the global lighting market is little-known. Even making Linsen tremendous effort Forest Lighting, emerged in the domestic and foreign size show, but it is not of noble descent, the mainstream market in Europe and is difficult to be accepted.

The advantages of the manufacturing sector into the global market advantage, industrial transformation is clearly not so simple to upgrade a slogan, behind this also need at least a generation, many generations continued in brand development, channel to do a full range of efforts.

Has been in the past the brutal competition in the industry to prove the strength of M.L.S. with such missions.

Two

A river, East no return.

Old industrial power in the manufacturing industry of the country, although the single handedly helped the building to lean, and lead the industry 4 times, however, also unable to reverse the country's aging population, the global trend of economic gravity to the East asia.

Even veteran industrial giants, such as SIEMENS, are not the first to split their subsidiaries. This is a OSRAM resolution (LEDVANCE), Landes Vance is more like a hundred years for the new family to adult daughter made a good husband, not the dowry of some pressure on the bottom of the baby, FengFengGuangGuang chuge.

LEDvance ended July 1st with 8800 employees. 2015 fiscal year, into the LEDvance lighting business revenue up to $2 billion. After the acquisition of LEDvance, you can also continue to use OSRAM and North America hi million years (Sylvania) brand.

No matter what the boy would covet this prominent family background, such a pretty face. However, this is not a white pick marriage: the latest offer, 400 million euros of dowry is unavoidable.

To accept such a marriage, but also in the future OSRAM chips. European home Malaysia has a huge capacity to chip the sea, through the alliance to develop and consolidate.

For such a family heritage of patents, OSRAM only authorized to use but not sold.

The princess has been formed, hurry to marry it; Princess disease has been developed, good service!

Three

Obviously, in order to get the deal less twists and turns, but also to broaden the financing channels, excellent investment center joint Zhuhai Linsen harmony and harmonious Hao Investment Management (Beijing) the number of state owned Capital Operation Center Co. Ltd., Yiwu City, jointly set up a harmonious Yiwu Ming core equity investment partnership, and then by the harmonious mingsum to participate in the bid for LEDvance.

Although this is involved in the regulation of transnational M & a more complicated procedure, daunting, but still can not stop the transaction for each other.

It's harder than a transnational marriage, but it's also a sincere blessing.

Although OSRAM has a century brand, at the same time in the face of Asian rivals tremendous cost pressures, OSRAM had tried to get a variety of China including product also includes packaging factory, but in the LED lighting industry products, rapid iteration, foundry competition force is subject to various constraints, is far less than the local China manufacturers of cost control and the ability to adapt.

The wood Linsen, can not be said to have tried, in 2012 began to enter the lighting is good performance, like catfish stir as the lighting industry accepted LED era of reality. Kibayashi Moriterua (ForestLighting) while promoting the rapid expansion of the LED lighting industry, while the joy of seeing more and more passers-by turn pink. However, Time will not wait for me., build a brand for one hundred years too long, only transient time seeking business opportunities.

Cooperation has become the best choice, so there will be the strongest marriage in the history of this lighting industry. Although it is only engaged, from eagerly into the real marriage remains to be seen (the fastest 2017), but we can YY about their future.

Imagine a century of German brands, coupled with China's manufacturing costs, will be a kind of synergy. Isn't that what globalization is all about? LAN-STAR's best resources to integrate together, open up from the patent, research and development, production, brand, channel the biggest advantage of all aspects of the world's most economical and practical to provide the most affordable lighting products.

There is no doubt that the lighting industry as a result of OSRAM is not willing to see such cooperation, a headache is the formation of a rival. This opponent not only inherited the hundred years of glory and wisdom