Wood wood merger super era light source into the European Super channel

Said the big Asian LED packaging factory general manager Lin Jiliang recently in an interview with LEDinside at the end of March 2016, the company decided to acquire the era of super light source, the main reason is optimistic about the LED filament lamp market was in the booming development potential in 2016, and Hongkong chaoshidai light source this company has created a unique position in the market, after the merger of synergy can help our market and expand more channels.

According to the announcement of the global LED research institutions LEDinside days before the global LED lighting package factory Linsen rankings, has become the world's fifth largest packaging factory in 2015. In order to reach 10 years of promotion to the world's top three manufacturers, Linsen in recent years not only actively expansion, has been the acquisition of some niche lighting manufacturers, such as the March 25, 2016 acquisition of Hongkong LED filament lamp manufacturer chaoshidai light source.

Lin Jiliang pointed out that although LED tungsten production past Linsen lighting manufacturers to supply on hand, but it has never produced LED filament lamp. Lin said: Super era light source LED filament lamp products have obvious advantages, but the SMDLED bulb product line is not a strong point. Two companies are just complementary products, we can use their LED filament lamp, they can use our SMDLED light source products. "He further explained that the acquisition of energy is reasonable Linsen super era business strategy, not only strengthen the brand strategy can improve Linsen lighting, required LED filament production.

Our general manager Lin Jiliang (LEDinside)

M.L.S. master European market channel astepping-stone to success in one fell swoop

Lin Chi Lian said, a subsidiary of the new era of energy and green lighting (Shaoxing) Co. Ltd., the average monthly actual output of up to 2 million LED filament lamp bulb (equivalent to about 6 million 500 thousand per month LED filament production), ultra era energy's light brand Luktek, but also has about 200 kinds of LED filament lamps with different specifications and appearance the. However, mergers and acquisitions is not limited to consider LED filament filament lamp production expansion, the merger of the core strategy as well as the move to expand the network access in europe.

Lin Jiliang pointed out: basically after the acquisition of the era of energy, we will enter the era of ultra energy in the European Super channel. "M & a super era of energy can bring great value and meet the MLS, the company located in LED brand market business strategy and market. Super era energy is one of the suppliers of European supermarket own brand LED, for many well-known international retailers and European and American supermarket chains own brand LED light bulb oem.

German lighting giant OSRAM (OSRAM) is also one of the major customers of the new era of energy. OSRAM was the owner of the Green Lighting Co., Ltd. LED factory in Shaoxing, until 2013, the Shaoxing Green Lighting Co., Ltd. 100% stake in the full resale to the new era of energy. Factory in Shaoxing was the biggest OSRAM energy-saving lamps (CFL) and LED lighting manufacturing base, although OSRAM will no longer invest in Shaoxing factory, but a new era of energy and have established deep OEM cooperation, and most of the LED filament lamp manufacturing orders to the new era of energy.

Lin Chi Lian said that with the new era of energy Linsen the completion of the acquisition, a new era of energy will keep the original construction of the OSRAM factory production line, technology, quality control system, these valuable assets and experience, will bring many advantages rawlinson.

When asked about the energy management of the new era and whether there will be changes, Lin Chi Lian said not in the short term, but he will slowly grasp the new forecast Linsen era of energy management, and points out that LED filament lamp market rapid development will support the integration of the two companies process.

April 2016 Taipei light show (TILS) booth display LED tungsten lamp. (LEDinside)

M.L.S.: outlook 2016 LED filament lamps Market

LED filament lamp incandescent bulbs with the American inventor Edison in first Century before the invention of the incandescent light bulb appearance is very similar to this retro LED bulb in recent years in Europe and the United States is in a rapidly growing market, and these preferences of consumers in the market welcome warm white. In the past LED filament lamps for niche market products, mainly used in decorative lamp market, but Lin Jiliang predicted LED filament lamp will become a star commodity in 2016. Lin Chi Lian said: "if you are in Germany this year Frankfurt Lighting Exhibition (Light+Building2016), the scene can be observed that the LED filament lamp become a new trend, many industry insiders believe LED filament lamp will become one of the mainstream light source products in 2016. "

Outlook 2016, LED filament lamp a bright future. Lin Jiliang estimates: China 2015 LED filament lamp production has reached 120 million, I expect this year will grow to multiples of 500 million. Each LED filament lamp uses an average of 2 to 3 LED. According to the data provided by Lin Jiliang, China LED tungsten wire demand in 2016 will be close to 1 billion to 1 billion 500 million filaments.

Lin Jiliang analysis, the rise of LED filament lamps will replace incandescent bulbs, halogen lamps and all round light LED bulbs. Lin Jiliang said: "as you know, Europe will be fully eliminated in 2018 halogen lamps...... This will speed up the development of LED filament lamp. One day, when the European halogen lighting policy is on the way, most of the major European retailers will stop selling halogen and incandescent bulbs. "The market has been looking forward to the relevant policies in Europe, is expected to drive the LED filament lamp replacement tide, because European consumers still favor the traditional halogen lamps. In all LED light bulbs, the LED filament lamp is the closest to the conventional light source, so it is best suited to replace the halogen bulb. Lin Jiliang observed, the European market hot industrial modeling LED (loft styled bulbs) also provides unlimited opportunities for filament lamps.

In addition, Lin said, because the whole week light LED lamp