Xiao Zhiguo: Industrial Internet platform to help LED companies to gain advantage

How can we seamlessly connect upstream and downstream resources?

How to realize the innovation of the products, and export the valuable service?

How to identify valuable information, how to establish the trust of business?

How to get high quality service to improve efficiency and reduce cost?

Sponsored by LEDinside, Chinese LED network and the Guangzhou International Lighting Exhibition LEDforum2016 LED Chinese international market trends Forum, light Aohui optoelectronics industry platform founder and chief scientist Xiao Zhiguo dished out a series of problems.

Xiao Zhiguo to the "new industrial ecology" Internet platform - smart lighting industry as the theme, from the industry needs to upgrade, "Internet plus" olive branch, the Internet industry platform and other aspects of Internet plus era, the importance of the industry platform.

Industry needs to upgrade

Xiao Zhiguo pointed out that now the LED industry presents a lot of drawbacks: product homogeneity serious, lack of innovation capability; product performance is uneven, the technical standards to be improved; the lack of application security and professional services.

However, there are also opportunities for the emergence of the problem. In recent years, LED lighting form a revolution in the field of optoelectronics, only in 2014 the market size reached about five hundred billion. In the future, with the municipal, industrial, commercial, home lighting and other replacement transformation applications, the market will reach trillions.

Also, photoelectric products represented by LED is to develop light sterilization, medical, health, light light light plant and visible light communications and other fields, greatly extend trillions of market space. China is gradually becoming the manufacturing center of the international LED optoelectronic products, and the international market space is huge.

"In the case of market opportunities, how should we grasp? Xiao Zhiguo pointed out that how to enhance the intrinsic value of the product, the product is designed to be better, LED and intelligent combination more in place, is a problem that every enterprise needs to think.

"Internet plus" olive branch

At the same time facing the challenge in the LED industry, under the industry needs to upgrade the situation, Internet plus has also brought new opportunities for the industry.

Xiao Zhiguo analysis, Internet plus has changed the traditional relationship between supply and demand, which enables customers to participate in the supply chain enterprises through custom links, flexible manufacturing and flat channels, the formation of B2F marketing mode. "So that the product quality reliable, reliable, high quality and good price. "

Xiao Zhiguo pointed out that, in the era of LED optoelectronic industry + the Internet, LED lighting industry competition from individual enterprises, the development of the industry chain who can integrate, who can mobilize resources, who can leverage in front. With the platform, platform thinking, resources and power, to achieve with the LED lighting industry chain integration and collaboration, to participate in the formation around the platform ecosystem, the advantage can help enterprises in the LED lighting market competition. "

Industrial Internet platform concept

Currently on the market, including several major Internet industry platform:

First class platform: relying on the advantages of its own brand and brand construction of enterprise financing ability, its channel network, through mergers and acquisitions and other means, the formation of monopoly, led a group of supporting enterprises to form its own brand as the core of the supply chain system;

Second types of platform: more lack of own brand and capital strength of small and medium-sized enterprises unite around the third party platform to provide product design, marketing, logistics, financial guarantees and other services for small and medium-sized enterprises in the depth of a professional, forming a platform and enterprise combined into the brand ecosystem.

Xiao Zhiguo pointed out that the current LED products on both sides of the production and sale of decentralization is serious, how to achieve planned production, how to make marketable products, how to get more lack of strength of small and medium-sized enterprises to provide products and promotion of research design and logistics in the platform is currently facing the problem. Jingdong has done a good job in recent years, the lighting industry also needs this vertical depth of service platform. "

Xiao Zhiguo stressed that this platform should make full use of the electricity supplier and the store complementary fusion, online and offline, including information exchange, Internet resources, from the supply to the platform, the platform to market demand, through the intermediate links, to achieve full network marketing.

Our platform model is to achieve C2B2M, starting from R & D design, so that a large number of small and medium enterprises in the future to carry out a planned R & D and design products, is market-oriented research and development. Through the research and development of the order feedback to the enterprise order, through the platform of the product market forecast, finally we form the scale of enterprise manufacturing, including raw materials procurement. For the supply side we need to mass production, as well as more professional, faster development, including quality assurance system. Xiao Zhiguo said that at present, the Olympic Games has been combined with a number of investment institutions, as well as aspiring to build an industrial platform for enterprises to jointly establish a platform for the Olympic industry.

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