You see the consequences of price war?

Under the price war, some LED companies sacrifice the quality of products and services to respond to the practice of price war, has begun to reflect the consequences.

Domestic: detection failed

July 9th, the Guangdong Provincial Administration for Industry and Commerce issued on the order of the operator to determine the defective goods to stop the sale of measures such as the announcement (the second batch in 2015). The announcement involves 37 lamps, the company is located in Zhongshan, Foshan, Jiangmen, Guangzhou, especially in the largest number of enterprises in Zhongshan.

April, Guangdong Province Quality Supervision Bureau informed the 31 batches of substandard lighting products. The test of Guangzhou, Shenzhen, Zhuhai, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmen, Shunde and other 9 cities (districts) 202 production of fixed / mobile / embedded lighting products a total of 267 batches of substandard products found was 11.6%.

In May, Guangzhou city's official website released Industrial and Commercial Bureau lamp sampling report showed that, in the sampling of 45 enterprises of 70 samples of 40 unqualified, unqualified rate of up to 57.14%, involving safety project to detect non-compliance issues more prominent. Baoshida, Langshi lighting and FSL and other well-known manufacturing brands on the black list".

In August, the Hongkong Consumer Council commissioned an independent laboratory testing market ten LED bulb, pointing out the five brands, including Panasonic, Leders, LKKM, sunshine card (Sunshine) and IKEA Home Furnishing, lamp brightness decline after 3000 hours, more than 5%, failed to meet the EMSD requirements; among the average brightness of sunshine card bulb fell nearly 30%. Can be regarded as a lamp failure, with the manufacturers claimed the life of thirty thousand hours was the furthest.

International: recalled

July 15th, the Ministry of health, the United States Consumer Product Safety Commission (CPSC), Cooper company jointly announced the implementation of voluntary recall of about 1600000 sets of Chinese lamps.

The first half of this year, the EU non food rapid alert system (RAPEX) were informed of the Chinese from unqualified luminaires since 23, the number of notifications is nearly 3 times over the same period last year, respectively, by the EU banned the sale, recall from consumers and the market, the destruction of products, returns and other penalties. Notification from the EU 8 member states, the top three were Slovakia, Lithuania, Italy.

The specific characteristics of China's exports of LED lamps were informed of the EU is: first, increase the number of informed countries. The first two quarters of the EU on China's light string bulletin in 8 countries, namely Slovakia, Lithuania, Italy, Britain, Slovenia, Spain, France, a 3 increase over the same period last year; the two is to be notified cause electric shock and fire risk.

Risk: safety accident

Circulated on the Internet a few cheap lamps spontaneous combustion pictures.

Countermeasures: industry self-regulation

Not only is the above mentioned LED lighting industry, LED display industry is also a chaotic price war, the same quality problems and the risk of accidents.

The enterprises often initiate a price war with certainty say that the price is so beneficial to consumers, so that consumers receive benefits. This is understandable. However, the price cut suddenly too large, or even lower than the overall level of the industry's cost price, it can not help but suspicion of malicious competition.

Before the government departments have yet to be suitable for administrative intervention, the trade organizations around the country should play a role of self-discipline to maintain normal competition order. Companies should be at the cost of the overall level of the price agreed on the premise of reasonable price range, beyond the price range that is regarded as malicious competition, the industry will be joint sanctions. In order to achieve sanctions, can the contracting enterprise advance deposit, and the establishment of industry organization internal financing system, in order to have enough financial resources to carry out the internal sanctions on the dominance of the enterprise, the suppliers to provide materials to the production ban, prohibit dealers agents for their products.

It is more urgent to promote the standardization of LED and the work of standard optical components. At present, the LED industry standard system is not mature, the standard gap; technical index standards standard implementation feedback difference; LED industry has many kinds of technology, multidisciplinary, technology updates fast characteristics, making standards of supporting, coordination is difficult to guarantee.

In addition, enterprises should actively fulfill their social obligations and responsibilities, establish a sound system of active recall. For sales of the products, once a production problem, the product may have quality problems, should be the first time to take the initiative to recall the product, in order to eliminate the influence of bad products to customers or reduce the extent of damage to the customer products, especially to avoid causing accidents.

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