Zhang Ming: the launch of the national screen alliance propaganda Shanxi

: cultural propaganda field

Experience: the leading city of the big screen network has been a comprehensive coverage of the seven major shopping district in Taiyuan, becoming the first choice for businesses and strong mainstream media.

Experience: the field of culture must be innovative, never stop, step by step ahead".

Three months ago, a 60 second Chinese national image film debut in the New York Times in the world square, shouting "powerful" and "fun" at the same time, Zhang Mingmeng had a bold idea: LED display we can do such a thing, then, "let the Chinese people know more about Shanxi" Zhang Ming to become the focus of the work this year.

In three months, Zhang Ming's "100 screen alliance" is a step by step to achieve, in his initiated and organized, "now almost all the provinces of the contact, we are ready to promo time to take turns to play the public. "In this form, Zhang Ming hopes to change the outsiders," said Shanxi, the first thought of coal wrong set thinking".

Lead has been ahead

May 2005 became the general manager of Shanxi leading culture media Co., Zhang Ming has been adhering to the "integrity of life, the diligent work of" business philosophy, and actively participate in the Taiyuan municipal government began to organize nine outdoor advertising auction date from 2002, a total of Shanghai municipal government auction fees and subsequent construction costs 100 million yuan, up payment at all to participate in the auction company, has made a positive contribution for the successful auction of outdoor advertising of Taiyuan municipal government.

In fact, the "leading media" has been leading, in 1996 the government introduced a "bright city" the call, "the leading media" was formally established, and actively respond to build Taiyuan city the first piece of advertising; in 2000 the government demolition remediation outdoor advertising, "leading" the positive response rate of first demolition; in 2002 the government auction of outdoor advertising "leading" positive response, cumulative investment of nearly billion yuan; in 2007 the government introduced a "reduction, mention, upgrading", "leading" immediately launched the world's most high-end outdoor media, outdoor full-color high-definition LED display screen.

Zhang Ming introduction, the current leader of the city's large screen network has been fully covering the seven major shopping district in Taiyuan. In response to the "12th Five-Year" plan, promote transformation across the province, the reconstruction of a new goal for Shanxi, "leading media" will be covered with the 7 values of outdoor full-color high-definition LED display and other outdoor media, "Taiyuan city accounted for more than 80% of the market share of outdoor advertising media, to enhance the image of Shanxi, to boost the confidence of the masses. Vigorously promote the transformation of leapfrog development policy. Zhang Ming said.

For the leading media transition across, Zhang Ming's understanding is continuous innovation, in his call and organization, the country's 150 - 200 LED display screen is a successful alliance. "China image of the film produced New York Times square play a very large response, in fact, the industry of Shanxi is very broad, not only can tell a lot of coal, the cultural industry and the story, we should let people know more about Shanxi. Zhang Ming said.

In his conception, "Shanxi image" in the country "100 screen alliance" mode, centralized time directly influence people's "Shanxi impression", "in the hope that we can actively promote the practice of Shanxi, safeguard the province's reform, development, stability, contribute to. Zhang Ming said.

From society to society

"I think that companies in addition to solve the employment, taxes and other basic obligations, should also be possible to play some of the public welfare social responsibility, the only way to become a sustainable, meaningful and valuable enterprise. In Zhang Ming's opinion, the wealth comes from the society, and the society has become a basic behavior of "leading media".

In recent years, the "leading media" has invested millions of dollars to the Red Cross, the provincial Procuratorate, municipal Charity Federation, municipal civilization office, City Planning Bureau, the Municipal Public Security Bureau, Yingze district government and other units released a number of public service ads, won the Taiyuan city "civilized unit" and other honorary titles.

In addition, the "leading media" has been to Taiyuan City Charity charitable foundation pledged 1 million yuan; 2 million yuan to set up a "leading innovation development fund" in Shanxi University of Finance and Economics; donated 200 thousand Yuan Yin village drinking water project oriented Xinfu District of Xinzhou City, a total donation of $400; million yuan, once again generous salvation let the "leading media" won a series of awards, Taiyuan city "poverty relief outstanding unit", "Taiyuan city civilization unit", "Shanxi charity outstanding unit (enterprise) Award" and so on, in an interview, Zhang Ming told reporters, in the morning I received a call for "the provincial federations, the hope can free to play a supporting film" the request, Zhang Ming immediately agreed, "we should contribute to the community, and play public service film can also be a good way to shape our corporate image. "