09 new trends in lighting enterprises: return to the main design

Affected by the financial crisis, export-oriented enterprises in China LED lamps generally suffered rapid decline in external demand plight. Through the independent creative design of LED lamps "return" the domestic market has been more and more lighting enterprises.

Since the financial crisis, China's exports continued to decline, but the domestic market more than good, so that has been outside the main type of LED lighting companies to see a huge business opportunities, have to return to the domestic market.

According to a survey by the American Association of industrial design, industrial design, the average American enterprise every dollar invested, sales revenue will be $2500, with annual sales of more than $1 billion of large enterprises in the industrial design, $1, $4000 can increase sales.

Affected by the financial crisis, export-oriented enterprises in China LED lamps generally suffered rapid decline in external demand plight. The LED lamp "independent creative design" the return of the domestic market, a number of large projects in Zhejiang, Guangdong, and the Beijing and other places of Guangdong KingSun Au Optronics Co, received orders this year there are five or six billion in the past; processing trade in Ningbo Yinzhou Dongneng Photoelectric Technology Co. Ltd., with independent design to get Shanghai World Expo engineering LED lighting production orders...... In the face of the crisis, expanding domestic demand policy, aimed at the domestic market demand, through independent industrial design, lighting enterprises manufacturing enterprise success "return" from the traditional export-oriented domestic market has been more and more.

Looking for design blue ocean"

The remote control system is one of the most important achievements in KingSun industrial design. The system through the number of each street lamp, when the street lights broken, the system immediately alarm which lights are broken, in order to send someone to repair. In addition, the system also has a program, as long as the click, the city's street lights in the morning to five points, the lighting can be "collective" down. "This is a kind of creative industrial design according to the demand, and finally evolved into competitiveness. Our company in 2007 LED lighting sales of only 20 million yuan, up to reach $2008, and this year has received orders of five or six billion. KingSun chairman Li Xuliang told reporters.

Through industrial design to find "blue ocean" as well as Yinzhou East energy. Last month, Shanghai, Ya Ming will be a total of more than 2 million yuan in Shanghai, World Expo, the works of the order of the two LED lamps to the Yinzhou East energy. As Shanghai Ya Ming's OEM partners, Yinzhou East has the ability to design products to make it important orders. In the face of many competitors, to have the product design is particularly important. "Yinzhou east to the sales director Lin Biyong admitted.

"Return" is the general direction

"Now the domestic market also requires the use of energy-efficient lighting appliances, the state is encouraging and promoting energy-saving lamps, the tender of the project also requires the use of energy-saving lamps, traditional lamps will gradually fade out of the domestic market. Lin said.

Since the financial crisis, China's exports continued to decline, but the domestic market more than good, so that has been outside the main type of LED lighting companies to see a huge business opportunities, have to return to the domestic market.

Ningbo City Light Industry Association Secretary General Wang Linkang said in an interview with the author, the day before the state issued 4 trillion yuan investment plan, there are a lot of municipal facilities, which are used in energy-saving lamps. According to the plan, this year China will promote 100 million efficient lighting products, Beijing, Tianjin and other cities will park, garden light source transformation, the use of energy-saving lamps. In addition, with the full start of the construction of venues and facilities in Shanghai, World Expo, lighting project is expected to invest about 1 billion yuan. These are LED lighting companies return to the domestic market provides opportunities.

"Design survival" is undoubtedly the survival of modern entrepreneurs. A large number of traditional export-oriented LED lamp manufacturers return to the domestic market, and independent industrial design has become an important means of competition. Li Xuliang said that the timely transformation of enterprises, with independent design, independent innovation, so that he survived in this round of crisis. He congratulated himself on choosing the right way. When it comes to innovation, he still has a lot of ideas. LED lamps are energy-saving products, how to do it more creative, more personalized, so that the majority of domestic consumers like, take the initiative to dig more money to buy your products. I think we are now working in this direction, but also tasted a little sweetness.