09 years of drastic changes in the lighting industry or cause a global shock

For a long time, the Japanese lighting market is monopolized by the five giants, but has recently undergone drastic changes. SHARP launched in 2009 in the market price of less than half of the LED lights, which began to participate in the competition in the lighting market. Lighting industry to "energy saving" as the key word, great changes have taken place.

"Frankly speaking, single from the LED lights, it may be losing money. Although it is impossible to predict the time of profit, but can not launch their own products. "A large lighting manufacturers executives on a sharp decline in the price of LED lamp with a rapidly growing concern, and sent a sigh.

July 2009 years ago, the market price of LED lights each less than 10 thousand yen (about $748). However, SHARP launched a price of 4000 yen (about $300) of LED lights, Toshiba lighting technology will be listed in 2009 of March after the LED lamp improvement, but also to the same price. So, MITSUBISHI motor, OSRAM, Matsushita, Hitachi NEC-LIGHTING -LIGHTING and all other large-scale lighting manufacturers have accordingly launched 4000 yen (about 300 yuan) price of LED lamp. In the Japanese lighting industry, this phenomenon is known as the "SHARP shock".

Rapid expansion of the LED lighting market

With the increasing awareness of global warming and the sharp decline in the price of LED lights, LED lights have become a new darling of the spotlight. If you replace the incandescent lamp LED lights, you can achieve CO2 emission reduction of 90%. "This is the most simple and effective energy conservation and emission reduction technology," said Mao Yang, director of the earth environment industry technology research institute. "

According to Toshiba's projections, if the Japanese domestic lighting all replaced by LED lighting, then CO2 will reduce emissions by about 52%. Japan's prime minister Hatoyama Yukio announced in 2020 compared with the CO2 emission reduction target of 25% in 1990 driven by the public attention to LED lighting will become increasingly high.

Now a lot of electronic goods stores in Japan can see all kinds of LED lights. Store, there are people who consult LED lamp energy saving effect. Momoi Kohao, deputy director of SHARP LED lighting business promotion center, said: from the beginning of a market, the demand for energy-saving lamps in the electronics store is far more than expected. Today, at least 200 thousand per month. "

According to Nomura Research Institute (NRI) predicts that the global white LED lighting market in the year 2008 to 134 billion 700 million yen (about 10 billion yuan) on the basis of the average annual growth of 37.3%, the year 2012 is expected to reach 478 billion 200 million yen (about 35 billion 700 million yuan). Moreover, this value is "quite conservative estimates. With the further decline in the price of LED products as well as new manufacturers to participate in the market should be greater. "

LED lighting in the semiconductor industry

LED lights as a knock on the door, sooner or later, LED lighting industry will form a huge impact on the industry. In the past, the Japanese lighting market less than 1 trillion yen (about 74 billion 800 million yuan), has been monopolized by the top five lighting giant. Production of fluorescent lamps require sophisticated glass processing, the need to invest huge amounts of production equipment, each production line of more than 10 billion yen (about 748 million yuan). Under such circumstances, the new manufacturers are almost impossible to compete. The dealer purchase, and cyclical sales, is the traditional business model of a steady.

As a semiconductor product, LED is completely different from the existing lighting market environment. Just as the DRAM (memory) as a semiconductor product, LCD, may face a sharp decline in the price and market share of fierce competition. Toshiba lighting technology LED Product Planning Department of fifty LAN Yin governance director, said: 2010 competition will be further intensified, there will be a price reduction of 10% to 20%. Manufacturers may have to withdraw from the price war. "

Although, LED product prices continue to decline at an annual rate of 20%. However, the industry generally believe that LED product prices will decline further. The reason is that, in addition to lighting, LED use is expanding. Now, 80% to 90% of LED products for mobile phone backlight products. In particular, with the computer, cold cathode tube (CCFL) replacement, LED production will further increase. In addition, SHARP listed in November 2009 LCD TV Aquos also began to use LED backlight products.

In addition, after the purchase of the LED module, through an extremely simple installation of power, the circuit, you can produce lighting products. Therefore, the production of equipment investment relative to fluorescent light several times. In addition, South Korea and Taiwan and other overseas manufacturers are constantly involved in market competition. Closed competition in the Japanese domestic market may suddenly become international competition.

At present, under the fierce force of new firms, large lighting manufacturers have yet to develop the strategy in the era of LED lighting. Former director of NRI, said: we generally believe that the future of LED lighting will become the mainstream, but the pace of development is very confused. We really want to make some preparations. "

Responsible for the development of a large manufacturer, said: lighting manufacturers responsible for the sale of LED lighting in the discussion, have revealed the fear of LED lighting. At the same time, they still want to continue selling fluorescent lamps. "From the incandescent lamp and inefficient fluorescent lamp to the production of efficient fluorescent lamp production plan has just been implemented shortly before the huge investment in production equipment to recover, most manufacturers still want to continue the production of fluorescent lamps.

2012 LED lighting market will dominate the dispute

In fact, fluorescent lamps in energy efficiency and price has been very good. Although in some areas, for example