10 yuan light and the difference between the $100 light?

Many consumers will ask: the same lamp, why others sell 15 yuan and you sell $115? Although you are a brand, but it is not so expensive, right?

In fact, the answer is obvious. You go to buy clothes, there are dozens of pieces, there are thousands of pieces, then you wear to feel! What's the difference?

Differences in raw materials

10 pieces of lamps, or is in the material in the article, or the production process is the cost savings of more than 100 pieces, the lamp is on the product itself is guaranteed, for example when firing time guarantee.

Then you go to the store to buy clothes, with dozens of blocks is probably the most simple Chinese cloth, thousands of cloth is absolutely superb, some or all kinds of animal fur (although not advocate), but the truth is the truth.

brand effect

To sell hundreds of thousand pieces of lamps, it is definitely not the brand of goods, general cargo! So how to verify it? You go to Baidu, the brand, the Internet will have a detailed description of it, and even comments! Although hundreds of lamps and thousands of lamps and lanterns look the same! However, this is the most direct, brand effect!

In the shoe industry, such as a pair of Adidas shoes are more than 500, the quality is good, but there is a bad day. Another example of a pair of 361 or Anta shoes, about 200, I think the quality of almost the same as Adidas, the key is a vanity of people. Chinese people's pursuit of the brand, is also increasing rapidly, especially in the first tier cities.

Design distinction

To sell a certain price for lighting, product designers must have in the factory, the pursuit of design fixture itself: on the one hand in the color design, two functions, three is the collocation, four is used, do the overall requirement.

General low-cost lighting is not a designer, are copied to the lighting products, the same bricks on the street to sell cheap, earn quick money. Just like you to buy the same clothes, brand clothing store is expensive, but it is a limited edition, you go to the street to buy clothes everywhere Zhuangshan.

Service differentiation

Have a certain value of the product, can provide a comprehensive after-sales service, which is to support the brand and value. In general, a few dollars of the lamp is not the time, there is no cost to help you do the sale, especially the couple shop selling lamps, no time to manage your product out of the question. You buy clothes, such as leather shops to provide free maintenance service, this is the truth.

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