160 million cash form time Antaeus Antaeus digital film lift clamor war

Yesterday, "First Financial Daily" exclusive, Antaeus Group Limited (hereinafter referred to as "Jindianjituan") has invested 160 million yuan in cash registered time Antaeus investment group (hereinafter referred to as the "time Antaeus"), is currently in Beijing city Industrial and Commercial Bureau related formalities.

Formally approved, time Antaeus will integrate its 4 wholly-owned subsidiaries to create a unified digital film covering a complete industrial chain, technology, distribution, cinema, theater investment etc.. The 4 companies of the time Antaeus media and technology companies, the era of entertainment companies, the era of Chinese cinema company and Antaeus theater investment company.

Then, in the China Film Group Limited (hereinafter referred to as "digital cinema film digital cinema") and stellar digital cinema development Co. Ltd. (hereinafter referred to as "stellar digital"), the domestic digital film market competition situation and industry will be more obvious.

Low cost expansion

In October 20th last year, SARFT formally agreed to set up China's first private Jindianjituan digital cinema - the era of Chinese digital cinema. Today, the number of cinema theaters has grown to more than and 300, in Beijing, Shanxi, Shandong and other places have coverage. Among them, in addition to a small number of digital cinema for the cinema self built, the majority are completed through the franchisee around.

The reporter was informed that the former president of time Antaeus media technology company Liu Dan will serve as president of time antaeus.

Liu Dan said that time Antaeus will form a digital cinema equipment R & D and marketing, film distribution and cinema management, construction and management, digital cinema media operations and other business models. During the year, the company will spend 160 million yuan to the digital cinema development quantity to 3000, and their investment in the construction of digital studios 50 each has a number of digital cinema hall. It is reported that, to complete the construction of the digital studios will through a subsidiary of Antaeus cinema investment company.

Dare to have this, Liu Dan said, was mainly due to a subsidiary of time Antaeus media technology company developed the "montage digital movie player" with "ultra low cost advantage".

Time Antaeus media technology company media manager Fu Yan said, the product of each price is only 20 thousand yuan, less than similar foreign products 1/10. As a result, a digital hall can accommodate more than and 100 people, fixed investment can be reduced to 100 thousand to 300 thousand yuan, the ratio of domestic current at about 1000000 yuan / digital cost, the cost is much lower.

So, the operator may be able to assume the '5-10 yuan' ultra low fares." Fu Yan said.

Ultra low cost digital cinema has attracted a lot of film operators. For example, in December 20th last year, the Shanxi film studio and time Antaeus media cooperation in science and technology to set up Shanxi time Antaeus Digital Cinema Management Co., Ltd., in Shanxi province Dajian digital cinema hall.

Dislocation competition?

For the time Antaeus quite confident "ultra low cost advantage, China Film Digital Cinema and stellar digital is rather dismissive.

China Film Digital Cinema Manager Jiang Defu revealed that at present, the company has reached an agreement with the Alpha Company in the United States, which will invest $30 million to assist in the construction of digital video.

"Once it was officially approved, the total number of years in the digital video Office of digital cinema can be doubled. Times Huaxia digital cinema line is only in the community, towns and other places to operate in the low-grade cinema, and our high-end positioning does not constitute a direct competitive relationship." At present, China Film Digital Cinema for a total of 176 digital video.

Stellar digital deputy general manager Liu Ming said, stellar digital currently has 21 digital cinema, broadcast equipment have reached the Hollywood digital cinema Initiative (DCI) standards.

"This play effect nature is not the era of Chinese digital cinema film can be compared." He said.

Development bottleneck

But the price is not the only factor in the development of digital cinema.

The day before, because the source, Chinese digital cinema in Chongqing development difficult. Chongqing Vanward company partners with "less sources" as an excuse to refuse and time Antaeus media technology company will jointly invest 20 million yuan in the establishment of the Chongqing branch of a formal contract.

In this connection, Fu Yan explained that the time Antaeus responsible for its introduction, film production and distribution and copyright trading subsidiary times entertainment company has bought more than and 100 movie copyright, there should be no problem sources.

According to reports, in February 11th, the new company to buy "McDull student" in the first round to join the theater aggressively, "it has already reached the projection synchronization with other cinema line speed".

However, the reporter on the evening of February 7th, the era of Chinese digital cinema Beijing Jindianhuayuan cinema to see, more than and 100 people in the digital video, the audience is not the total number of 10 people, a 10 yuan low fares, did not seem to attract more audience.

The reporter was informed that the era of Chinese digital cinema is "sources less" is a big headache, and "myth", "King Kong", "Huo Yuanjia" and other producers negotiations, hoping to buy the issue showing right, but because of "copyright fees are too high" has yet to negotiate successfully.

"Playback effect" is a bottleneck problem in the promotion of Chinese digital cinema. This time Antaeus media technology companies are Chinese and Institute of computing technology to the development of new