2007 lighting dealers face big reshuffle

2006 passed, for the majority of dealers, a wound in the heart has been a long time, there is no lighting market to do business?

Annual sales of more than 60 dealers

This year's output value is expected to reach 150 billion in the field of lighting, the annual sales of hundreds of millions of dealers in the national market reached more than 60." Deputy Secretary General of China Lighting Association Dou Linping said. In recent years, the lamps and lanterns enterprises basically gave up the direct participation in the market sale, completely by the dealer, the dealer operation, many dealers became the lamps and lanterns manufacturer's sales department. On Beijing, the business area of more than 10 thousand square meters in the lighting market, there are more than eight or nine, operating more than more than 1 thousand households, employing a breakthrough of 10 thousand people.

Reporters on the street in Beijing, Shili River building materials to see the lamp Market in the business area of 4000 square meters of dealers have been everywhere. And on the national business area of thousands of square meters of dealers has also been a few, more powerful dealers alone to start the lighting city. These colorful lights from the other side of the market reflects the huge market space.

Dealers face big reshuffle

2000 years ago, just look for a market rent a facade can easily make money era has passed. In the face of the industry reshuffle, the dealer team is also facing a major reshuffle. Especially in 2006, for many smaller lighting dealers is more severe, the depression of city lights, a deserted house pavement, bring them is too many helpless, as well as on the previous infinite memory.

Formerly profit margin by the dealer profit model, suffered misfortune. The arrival of the era of the brand, the price of the product is becoming more and more transparent, the difference in the size of the dealer is getting smaller and smaller. In the increasingly competitive market environment, dealers in the end how to survive, how to gain profitability in the local market? In the context of a major reshuffle of the industry reshuffle, the role of dealers need to reposition.

Dealer resources integration to enhance service brand

In brand building, how to carry on the brand construction of the dealer? In addition to the market, do the image, the service will become an important means to win customers in the future dealers.

Dealers how to do brand? How to do the article in the service, the realization of profit added value? Someone found business opportunities. For ordinary consumers, the purchase of light is easy, complex installation often have to solve their own, and most dealers can not provide installation services. This service, who will solve? 14 in the country's major cities in the top three dealers set up a super Procurement Alliance, through the integration of resources to solve the problem can not be solved in the service. Resource integration brings service brand.

Any one of the rapid development of the industry, always attracted a lot of snatch, the lighting industry is no exception. See the huge cake in the domestic market, a lot of Taiwan funded enterprises have turned their eyes from the export to the domestic market. Some foreign brands have been in Suzhou, Kunshan to build factories, the fierce competition in the brand can also be seen everywhere.

Experts predict that 32 years after these international brands will be changed in the other market sales model, instead of using the domestic market to the dealer market mode, reduce the production cost of enterprises, and expand the market influence. The next step is the strength of the brand dealers will become the next round of competition for the object.