2009 Shanghai World Expo demand is still strong enough to lift the LED drive IC demand

In January 20th, LED driven IC plant held a press conference, said Yang Lichang, director of the World Expo, despite the global economic downturn, but in 2009 Shanghai's demand is still strong, sustainable until the year of 2010. With the country to stimulate the economy to expand domestic demand, traffic billboards, buses budget is not conducive to LED drive IC demand.

The accumulation of the layout of the mainland market for over 5 years, 2008, shipments accounted for 56% of company revenue proportion, in 2009 with the Shanghai World Expo, street lighting, building lighting demand, shipments accounted for more than 60%. Chen Qikai, general manager of accumulation, said in 2008 the cumulative LED display drive IC global market share of 47%. The accumulation of contrarian growth in December 2008 revenue reached 108 million yuan, the monthly increase rate of 11.36%, the accumulation of general manager Chen Qikai said, in December through the display manufacturers to obtain large Dubai construction orders, orders in January for customers in overtime. This also shows that, as governments implement the policy of expanding domestic demand, full color outdoor billboards, billboards and street traffic demand, not affected by the global financial crisis. Chen Qikai said that although the industry matures, the fierce competition, launched a higher standard IC accumulation and cost control, the third quarter gross margin will rise to 40% to reach 42.8%, compared to the second quarter of 39.4% increased by 3.4 percentage points, on a quarterly basis in the future can be maintained at more than 40%.

Currently, the cumulative number of LED driven IC monthly sales of 14KK, ranking the industry's top, but in 2008 the cumulative shipments increased by 41% compared to 2007, turnover in 2008 grew by only $7.3%. Chairman Yang Lichang said that the accumulation of annual shipments are greatly increased, supporting the growth of turnover. Over the past three years, LED lighting is a failure case, but from 2008 onwards, the success of the case, he believes that in 2009 the beginning of the feasibility of LED lighting increased. However, as the market matures, he expected in 2009 LED lighting, billboard market growth rate will not reach 40%.

Outlook 2009, the accumulation of two major business direction, including building lighting and street lighting, including building lighting has 3 drive IC launch. Yang Lichang said, LED street lighting for the largest market, great business opportunities. In addition, the accumulation of the development of building lighting has a history of 3 years, with the replacement of the old neon lights LED obvious trend, the accumulation has been gradually building outdoor lighting orders. At the same time, the successful development of lighting products can be applied to portable consumer electronics LED backlight module and the maximum support 17 inch NB backlight applications LED.