2009 semiconductor industry to grasp the green core"

With the global warming, the social and environmental problems are becoming increasingly serious, energy saving, green environmental protection has become the electronics, IT and automotive industry trends. "Green" and "energy saving" has become the main theme of the current energy use. In view of the current shortage of energy in China's market, the slogan of "energy saving and emission reduction" advocated by the Chinese government has affected the production and life of various industries and fields. As the foundation of many high technology, electronics and manufacturing industry, the semiconductor industry is duty bound to play a decisive role in the development trend of green energy conservation.

Any technology will be applied to the product. In the past 2009, the most prominent is the consumer electronics, lighting, and automotive products are moving towards the direction of green. In our eyes of major chip manufacturers are introducing new semiconductor products, low power consumption and high efficiency in the feudal lords vying for the throne, the leading position. Semiconductor products must take into account the energy consumption, energy efficiency, power management, energy saving and other factors in the design, in order to bring more advantages for product designers and manufacturers, but more importantly, the semiconductor industry to show the responsibility of environmental protection, this will be the future development of the principle of electronic products.

The so-called "green" is not limited to the product itself, saving energy and reducing consumption, "green manufacturing" also reflects the company's commitment to social responsibility and environmental protection. With the development of electronic packaging materials and technologies, a relatively new green environmental protection standard (RoHS) for electronic products is currently standardizing and guiding the development of the European and global electronics industry. This rule prohibits the introduction of new electronic devices containing lead, cadmium, mercury and toxic flame retardant materials, and other materials related to the manufacture of certain types of consumer electronics. People in the pursuit of high performance products, but also pay more attention to its non-toxic, green, environmental protection and other characteristics. In the market, environmental protection, legal constraints and other factors, the domestic and international organizations, research institutions and companies on the electronic packaging of green materials research and development is increasingly active.

Energy saving brings new opportunities and challenges to the society, the demand for energy is increasing day by day, the enterprises accelerate the research and development, and promote the development of semiconductor industry and the progress of technology. The improvement of the energy saving performance of semiconductor products presents new challenges for the semiconductor industry. The positive interaction between the application of semiconductor energy saving technology and the social demand for energy conservation will promote the upgrading of the industry and reduce the energy consumption of the society.

Semiconductor industry has made a good example, through product manufacturing, use, recycling of all aspects, reflecting the concept of green. However, technological progress does contribute to environmental protection, but the role of any technology is limited. To truly realize the green, also need to participate in a wide range of other industries, including consumers, government agencies, non-governmental organizations, the green environmental protection becomes a kind of cultural gene, implanted into all walks of life, penetrate into our daily life, into the conscious action of each.

Energy conservation and environmental protection regulations continue to drive innovation in semiconductor design, and bring more opportunities for energy conservation. With the increasingly stringent requirements of energy conservation, semiconductor suppliers need to come up with new ways to improve the level of efficiency, but also to speed up the adoption of energy-saving technologies. A new market space has emerged for semiconductor manufacturers to provide energy efficient and environmentally friendly products.

In the field of consumer electronics products, the system is now basically the use of low-power chip design, coupled with efficient power management chip, the achievements of consumer electronics products, green environmental protection. Lighting is another application field now use of semiconductor devices, low energy consumption and high efficiency LED lighting, has been called "the future of the sunrise industry", of course, in China, the popularity of LED lighting technology will take time, but the trend is "green" this timeless direction. In the automotive industry, the use of electronic ignition, navigation, braking and security control, and dimming ballasts and HID (high pressure gas discharge lamp) car headlights are increasing demand. In the past, motor design using mechanical form, and now, many designs can be used to reduce power consumption of variable speed motor.

For semiconductor manufacturers, the most important contribution is to promote energy efficiency through technological innovation, the development of a higher energy efficiency system.

Second, actively participate in the development and utilization of new energy. We need to have a forward-looking vision, will play out of the semiconductor industry gave birth to the great potential of energy saving and environmental protection, which needs the government's vigorously support and promote and implement energy-saving concepts including supervision and financial support, industry outreach and other related policies. The government should build a platform for cooperation in the industrial chain, and promote the standard docking, and thus promote the cost reduction of energy-saving products to expand its scope of application and influence. The government needs to support the development of semiconductor energy conservation projects, through legislation and other means to promote energy-saving products and technologies to enhance consumer awareness of energy conservation.