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2010 LED lighting market prospects

In 2010 World Expo world under the influence of low carbon energy saving may be the direction of social production, on the guiding ideology, the development of LED industry blowout type, Chinese 2010, China LED industrial output value will exceed 150 billion yuan; the total output value doubled compared with 2008, in 2008 the total output value of about 70 billion yuan.

China as the world's largest producer of lighting and lighting, but the main product is still concentrated in the low-end, accounting for about 18% of the global market share. In the industry chain, LED epitaxial wafer with LED chips accounted for about 70% of the industry's profits, LED applications accounted for about 10%-20%; LED package is less than 10%.

With the penetration of LED rapid growth, with the price war will come in 2010, because the LED is different from the traditional lamp and light source separate sales model, under this pressure, can not take into account the product quality and price competitiveness of some enterprises, may fall into the merger or the fate of being eliminated.

Can boldly predict, product performance and price will be the key to winning the competition in the lighting market in 2010.

Now with the LED industry supply chain development mature, low barriers to entry, a large number of small companies into, causing the LED industry overcapacity, and due to the low utilization rate of production capacity, must compete with PHILPS brands in the market (Philips), OSRAM (Osram) and GE, these companies through vertical integration or strategic alliance layout, actively occupied LED lighting market. Whether it is the gross margin after layers of exploitation or potential enemies, so the huge market pressure small factory escape.

Insiders pointed out that, LED lighting industry supply chain is more complex than traditional lamps and a large number of lamps, the most downstream suppliers have to pay will increase, regardless of lighting design or price are similar, so the manufacturer can master the LED and the cost difference between the products have a chance to win. He also stressed that the traditional brand lighting manufacturers lay a pathway and diversified product line advantage, LED lighting industry is new or smaller are difficult to surpass, once the lighting manufacturers large and strong style price war, small plants will not survive.

At the same time, LED decided to market and real estate market boom, because, because the real estate market boom and not directly related to the well-being of Home Furnishing building materials market, to 2010 LED lighting market in the future, we will wait and see. Source: China building materials network www.bmlink.com

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