2010 Taiwan LCD TV sales are expected to exceed 1 million units

According to the general manager of Samsung Electronics, HS, Taiwan, said in 2010, is expected to market in Taiwan LCD TV sales will reach 1 million units, of which LED backlight LCD TV accounted for of total sales of $10%.

HS Kim said that Samsung plans to launch in 2010 for the local market 15 LCD TVs, including 3D TV and the latest LED backlight series 9000, LCD TV size between 32-65 inches. Samsung plans to launch 46 inches, 55 inches and 65 inches 3D TV from April 2010 to May.

HS Kim also said that in order to stimulate the LED backlight LCD TV sales, Samsung plans to launch 1-2 LED backlight LCD TV, the price will be less than NT $50000 (US $1571.5) at the end of 2009, Samsung has reduced the price of LED TV, the 32 inch models sold less than 60000 yuan NT, 40 inch LCD TV price less than NT $63 thousand.

HS Kim pointed out that the research data show that sales of LCD TV, more than NT $60000 accounted for only 3% of LCD TV sales in Taiwan, while more than LCD TV revenues of NT $60000 yuan accounted for 13% of the total revenue of LCD tv. LCD TV prices in the 30000-60000 yuan NT LCD TV sales in Taiwan accounts for about 35% of total revenues, while the 50% is from less than 300 million NT LCD tv.

In terms of revenue, Samsung plans to seize the market share of Taiwan 17%-20% in the fourth quarter of 2010, higher than the current market share of less than 10%.

HS Kim said that in 2010, the company will also make progress in the local mobile phone market, plans to introduce more touch screen and smart phones. (http://www.digitimes.com/news/a20100120PD213.html)