2012 AUO NB panel all use mercury free products, into the LED industry chain layout

In February 20, 2008, general manager Chen LaiZhu AUO pointed out that from the 08 year officially launched "Green's commitment", will make all the internal product development process can meet the green standard in the future, at the same time also set out since the beginning of 2012, under the NB panel will be fully converted to mercury free products, 100% with LED backlight source to replace CCFL. AUO executive Chen Xuanbin also pointed out that under the optimistic LED backlight first cut 40 inch LCD TV application at the chance to the trend of the future, AUO also determined will personally cut into the LED industry chain investment layout, mode of operation and investment at this stage is still in the stage of the assessment process.

Chen Laizhu pointed out that to promote green products, will begin to improve the TV panel the most significant benefits, from the largest production 32 inches, 42 inches again all the way to the continuation of all TV products, the green platform construction is completed, and then accelerate the introduction to other IT products.

In NB, AUO senior vice president Peng Shuanglang pointed out that the current NB panel shipments of more than 2 million 500 thousand pieces of at least one month, the LED NB aircraft penetration rate of about 5% to 6%, according to the shipment schedule within hand product line planning, before the end of this year, LED NB aircraft shipments proportion climbed above 20% should be smooth.

In addition, Chen Xuanbin also believes that with the LED backlight costs continue to reduce, about more than 40 inches LCD TV in the target customer price sensitivity is relatively low, will have the opportunity to import the LED backlight, at the same time, in view of LED in the lighting industry and even display applications (large billboards) with the extension of the development of niche under the big inch AUO in panel backlight demand visibility gradually high enough cases, also determined will personally cut LED chain investment layout.

It is understood that the internal tendency in the future of LED industry's deployment of upstream and downstream in the supply chain model of vertical integration, the company invested Wellypower and kaiding technology, can be said in the touchstone of LED industry. In a schedule of green standard, AUO said that its current product line 100% RoSH conforms to the standards of environmental protection and no pollution, in Recyclable WEEE standard performance also has about 70%, this is only part of posterior segment recycling problems to cooperate with other components, AUO will play a "green" regeneration KnowHow as for transmission, energy saving standard in 09 years the EU will fully implement, is also stepping up the pace in cooperation with the Au, is expected to stay for the entire platform construction is completed, the introduction of speed is quite fast.

In this regard, Chen LaiZhu believes that the import process is green panel products, such as organic products, the past may product price is relatively high, but in the awareness of environmental protection and health trend, more and more people to accept is significantly improved, willing to pay a higher amount to buy organic products with this part of the economy to enhance the scale, the cost will be gradually reduced. However, Peng Shuanglang also stressed that deepen the layout of green products, not necessarily the cost will be higher than the original, on the one hand, the product design structure lightweight, will likely accelerate toward the reduction of components to move (such as reducing the new architecture lamp can reduce the dosage of inverter), the move will help material to reduce the cost, on the other hand, the Recyclable specification WEEE as an example, the future is not standardized application in accordance with the recycling of material products, have to pay relatively high fear of tax on goods output, which is not conducive to long-term cost competitiveness.

Source: Lean news