2013 is approaching LED integration or breakthrough?

2013 new year approaching. Whether it will be in the past year bring us is quite intertwined, at the end of the year-end, LED in a rush of people a year, at this time it is unavoidable to fire while the seat, eaze, or a summary of the past year, or in the coming 2013 to do all kinds of soul stirring the forward planning, and in this new threshold, "2013 LED industry in the future will become what has happened to all obviously than to feel more interest. Based on people Chinese semiconductor lighting network reporter with the parties to communicate, especially some representative especially for the 2013 Industrial Development constructive view selected as follows, for the industry reference. "Price war" continue to deepen, or to "value war"? On 2012, many LED enterprises, fierce price war and full of tension in the bid seems to be the main form of competition in the market, but the real is an industry to the benign development of the product quality, brand and so on can be said by many enterprises in the industry ignore ". If there are many helpless, there are many inevitable factors, so in 2013, the LED industry and what does it mean, noisy surging price war, is to continue to deepen, are likely to pay more attention to the quality and brand value of "war"? Turning to brand, technology and quality? Can be predicted, "reduce the competition situation and strive to enhance corporate profits or will still be the main theme of the market" robust "development under the premise of the price. For the market competition in 2013, the price war will continue in the context of homogenization, and the market competition is not just a simple competition between enterprises, the industry is also the same ecological chain competition. In the chip industry, the foreseeable future, in 2013 the mainland LED chip manufacturers will struggle in the homogenization of the environment capacity and continuous release, coupled with the mainland will announce the recent limited opening of Taiwan LED lighting standard certification application will initially in mainland China can be immediately used for the main, open to Taiwan, will make the future the market competition is more intense, the price war continues to deepen. The application of the enterprise, in 2013, prices also will still be the main melody, "as the Buddha, Huaqiang and so on are in action, I have seen in the market 6 yuan 3W bulb, a LED marketing personnel so reflect the market price changes, to see who can put the quality and with the best price at this time. Price war and the high-end relationship is not too big. Cost control and differentiation is always true. Value creation is always true, but the value of the pricing is not your control. When your main product is no longer competitive, but still as the main profit point, it is equal to the gate open, a little price war, will let you into a crisis, "a LED lighting enterprise managers so to express their views, he put forward at the same time, the enterprises in the the most important is to do product, the quality of the products and the corresponding technology is different is the core level, at the same time to keep up with the rhythm of the life cycle of products, because the market changes quickly, to speed up the rhythm of product cycle. 2013, is destined to be "surge" of the year, and the survival of the fittest mighty wave crashing on a sandy shore, at the same time would also be to stimulate the market to mature upward momentum? "In 2013, must be accurate marketing year, LED manufacturers will be faced with more than 2012 serious competition, at this time, we focus on the support of national policy, at the same time, they should stick to their own strategic direction, step by step," said one of the entrepreneurs, enterprises want to remain invincible, must be down-to-earth will have higher quality and technology products to the market, must have the characteristics of high technical content, product system, solid product strategy, the only truly recognized by the market, in order to realize its rapid development. At the same time, in 2013, there will be more companies began to focus on the shape of the brand, not only rely on the scale of the advantages of low price, the brand will become more behind the scale of the rising power". Integration, the polarization of the "M" type development? 2013, in the further integration of the environment, LED company will begin to polarization transition, as the current intelligent mobile phone industry competition trend is toward the poles of the "M" type, and the LED industry also has a certain degree of similarity. In fact, industry consolidation has begun since 2012. Following a string of integration and shares after the events (including EPISTAR acquisition of wide gallium, Wellypower, Lunda with Sanan optoelectronics canyuan shares etc.), 2013, large enterprises will further expand the scale of operations using capital forces to reduce costs, small and medium-sized enterprises to survive the pressure will continue to increase, the market profit is not easy or difficult will continue. At the same time, another trend is that the prices of space in the LED device has become more and more small, the LED manufacturers tend to adopt in power devices (0.2 ~ 0.5W), to replace the traditional small power devices (0.06 ~ 0.1W), widely used in indoor lighting, power or will continue to be the trend of the development of the market in 2013. In addition, in 2013 the mainland sapphire substrate manufacturers will force the development of a graphical substrate in the past, to improve the ability of the graphical substrate. Some analysts have said that in 2013 the mainland made of sapphire substrate substrate permeability will be close to 50%. The electricity supplier, LED how far away? Electricity supplier has become the current