2014 LED lighting companies three pandemic network marketing

Introduction: the continuous development of Internet information technology, promote the promotion of the site, WeChat marketing and other Internet marketing methods, but also for the lighting industry to provide a way to change the marketing way. So, in 2014 for lighting lighting enterprise network marketing and what?

E-commerce platform marketing

E-commerce marketing platform in two ways: one way is through the establishment of specialized lighting companies in their own web sites on the Internet, to realize the enterprise, the introduction of the product promotion and confirmation of orders, shipping and other actual transactions. Another way is to join a Alibaba, such as a unified business platform to complete the marketing content. Of course, regardless of the way, lighting companies have to invest considerable human and material resources to build their own websites, especially when it comes to online trading.

Two, sales search engine advertising

This approach is to use the Internet search engine service providers to provide advertising platform, the implementation of targeted advertising, and pay per click. The author believes that, for the lighting companies, which is currently relatively low cost, but a strong marketing approach. When the customer wants to buy a lamp and on the network through Baidu, Google and other search engines to search relevant content, advertising will appear in front of the search results in a timely manner, very targeted.

Three, WeChat marketing

Micro marketing, enterprises have set up their own WeChat promotion of public accounts, through a variety of incentives to attract customers concerned about with friends, to provide the required information, to promote their products, to achieve point to point marketing. For lighting companies, especially in the face of direct consumer terminal sales companies, such marketing methods to promote the effect is obvious.

It is true that the 2014 new marketing, far more than these, but limited space, I do not repeat this.