2014 LED market out of small factories or the whole of the peak

From 2011 to 2012, the bleak situation is no longer seen, in 2014 will be the elimination of small LED or the whole of the peak. LED industry revenue in the fourth quarter is off-season, the main reason is that the demand such as NB, LEDTV backlight is not the original recession, with the recent development, the second half of 2013 identified as LED from the bottom of the climb phase, estimated 2014 revenue will rise to LED backlight level in 2011, gross margin as a result of decline has slowed down and continued to rise. Another aspect from the lighting point of view, to replace the tide bulb as the representative of the global LED light source will be officially launched, estimated in 2014 the global demand for LED bulb light will grow 86% compared to 2013.

First quarter revenue will show off season is not light

The backlight demand grew, handheld and vehicular applications as its actual kinetic energy observed in 2014 LED market, Taiwan factory in the backlight market is good, stable quality, has been gradually snatch land plants to seize orders, and lighting will also rely on quality to suppress, cheap price, on the business side, dismal situation 2011 to 2012 is gone, 2014 will be the elimination of small plant for LED or whole and the peak of LED in the large Industry Hengda trend is obvious, and the whole tide will bring greater LED manufacturers price competitiveness, the Taiwan factory can rely on quality to regain market share. 2014 backlight dual engine, bargain layout rebound subject to profitability, in 2012 has been determined to fall to the bottom of the valley, in the packaging plant in 2013 has been fully profitable, in the light of profit in 2014 will continue to grow.

2014 LED market out of small factories or the whole of the peak

2013 profit to climb, LED see a glimmer of light: 2013 LED overall revenue has sharply in 2012 recession, the 2012 recession due to the rapid decline in product price, lighting demand than expected growth, gross profit does not guarantee complete LED backlight. In 2012 the LED industry in Taiwan area as an important turning point: first, the mainland manufacturers expanding fast, regardless of whether the quality is excellent, price competition brought to pile up in excess of requirement. Second, the demand for electronic products backlight terminal growth is slow, especially in the most serious TV, gross profit and profit continued to slide.

The recovery in 2013 is more noteworthy, the reason for the recovery is:

First, the operation of the recession led to the closure of some small factories, especially the most serious land plant, oversupply situation slightly.

Two, the price has been low lighting, penetration speed up. In view of the current situation, in 2012 the situation has been established for the bottom of the industry, is currently operating at the bottom of the turn over period, although there is no big profit expectations, but the value of industrial investment will gradually emerge.

2014 can be observed in the recovery of two:

A backlight device, by taking over the action bring growth.

From the TV backlight observation, 2013 LEDTV penetration rate climbed to more than 95%, because the main TV brands strong push, 2014 will be able to completely replace CCFL (cold cathode tube) model, in fact, LED supply chain industry also said that the TV backlight application gradually saturated, the market share basically settled.

Two, quality difference will have more continental production capacity out of factory.

The future of LED companies will face brutal survival of the fittest. Only a small number of enterprises will gradually grow, and more enterprises will face the fate of being eliminated. LED industry in the mainland of the majority of SMEs are doing downstream LED lighting products, small workshops factory. Due to the low end of the company's capital requirements are relatively low barriers to entry in the field of competition is extremely fierce. Future market share will be more and more to the brand, there are channels, innovative business focus, the industry will face reshuffle, there may be a large number of small and medium enterprises to withdraw from the competition.

The actual observation of the LED market in 2014, Taiwan factory in the backlight market is good, stable quality, has been gradually snatch land plants to seize orders, and lighting will also rely on quality to suppress, cheap price, 2014 will be the elimination of small plant for LED or whole and peak, and the whole tide will be LED large factory more competitive price.