2014 lighting market reshuffle reshuffle imminent

Some experts predict that in 2014 to the end of the lighting stores and dealers as the representative of the market is bound to face more severe reshuffle and transformation. The transformation of accurate enough fast enough to survive, the stereotypes will be shuffling out. Under the cruel competition, terminal stores and enterprises only through model transformation, change the way to win the future.

With the implementation of the purchase of the property market policy, the real estate industry has also experienced a brief downturn. Downstream industry Jiezhuang lighting market, but also inevitably affected. Some experts predict that in 2014 to the end of the lighting stores and dealers as the representative of the market is bound to face more severe reshuffle and transformation. The transformation of accurate enough fast enough to survive, the stereotypes will be shuffling out. Under the cruel competition, terminal stores and enterprises only through model transformation, change the way to win the future.

2014 lighting industry market reshuffle imminent transformation

Terminal store

Terminal lighting store is currently the most important brand display sales platform, accounting for more than 80% of industry sales. But throughout the national lighting stores, can be referred to as norms, professional, brand market is not much.

Transformation: either proficient, or the future of the ubiquitous home lighting market there are two development direction.

One is a professional, fine management, familiar with the entire lighting industry chain of professional lighting city or chain, and the other is a collection of lamps, ceramics, flooring and other Pan home industry 'one-stop' buy Qi City complex.

Transformation of the two: clear positioning.

Yangchangbuduan according to market business format, market positioning of retail and wholesale business model, develop the advantage, make up the short board, to strengthen the comprehensive competitiveness.

Transformation of the three: Lamps City for businesses run business lamps market as the 'Charter' era ended.

Some of the old market to occupy the interests of the traffic, the more often a long time as a 'Charter' role, on advertising, service to turn a deaf ear. But more new market or brand chain market will be the interests of business as a service key, and between, also contains also covered.

Transformation of the four: diversified integrated marketing

Promote the lighting market is not propaganda for 2 reasons, first, the high cost of newspapers, television media, input-output is not proportional; the two is not how to effectively promote the promotion, the money did not spend on the blade, no effect on the cast. The first is to establish a formal marketing planning department, research the needs of businesses and customers, on the market to buy light consumer population distribution, consumption level, general preferences, frequented places, like what the magazine media, according to clients merchants often face choice advertisement carrier; secondly keep communication with the media representatives moreover; and other local format stores reached a joint procurement and Promotion Agreement, pushing the development of.