2014 new media era LED lighting industry reshuffle

The main second-line market with the new external forces to join, first-line market resources and customer market saturated stable marketing channels of the sinking, the two or three line of the market or will be the focus of the 2014 LED main media market.

2014 new media era LED lighting industry reshuffle

Big data

From the Internet industry media evaluation index will gradually replace the traditional media to assess the value of the TV index as the core, become the main customers new parameters to measure the value of mass media, LED media industry also need to keep up with the pace of the Internet, at the same time as the customer will put more budget with ROI (ROI) associated delivery LED media have to be more accurate to measure, need to have the value of marketing communication database belongs exclusively to the LED media.

Industry reshuffle

LED media industry Pandora's box has been opened, there will be more from other media, especially print media industry will enter the LED market, and to the LED media market bring further mergers and acquisitions behavior, and further changes will bring LED market pattern, formed with previously completely different market situation.

Main market

With the addition of new external forces, the first line of market resources tend to be saturated and stable customer marketing channels continue to sink, the two or three line market will become more or less the main focus of the 2014 LED media market.

Cross screen fusion

Customers for LED media value orientation and the way of use will be more deviated from the traditional outdoor media field, more creative, interaction and connection with the mobile communication equipment development, the traditional delivery method will be more and more difficult to meet the needs of customers, using the way of true LED media will gradually forming and helping clients define Chongqing LED media.

Extensive use of new technologies

As the media in the form of outdoor media in the field of the highest technology content, new technology has always been the driving force of the development of LED media, especially the interaction with the mobile internet terminal connection technology and interactive technology, consumers will be widely used in the process of customer delivery.