2014 new year, the enterprise how to face the LED lighting market?

Because 2013 of the relationship, on the one hand, there are many uncertain factors in the future LED lighting market. On the other hand, it also reflects the existence of LED lighting market chaos, can not help but to enter the business or the user has doubts, this market can not do it? In the absence of understanding of the situation, the author has doubts, why in the national policy support, there will be more than one of these phenomena?

Reflect on the past is because the development of LED lighting industry this year, it appeared many surprising events, such as the Minister of science and technology companies suspected of fraud, the boss sacked, business failures and other adverse events, run away.

2014 new year, the enterprise how to face the LED lighting market?

At the same time, the author also noted that industry experts in the analysis of the market that the lighting industry in the future industrial scale down from 500 billion yuan to 450 billion yuan, to foster a number of leading enterprises from the previous 20-30 reduced to 10-15. It can be seen, because 2013 of the relationship, on the one hand, there are many uncertain factors in the future LED lighting market. On the other hand, it also reflects the existence of LED lighting market chaos, can not help but to enter the business or the user has doubts, this market can not do it? In the absence of understanding of the situation, the author has doubts, why in the national policy support, there will be more than one of these phenomena? In December 2013, the LED industry, there is no income increase profit phenomenon, the specific data from the high tech LED.

The first three quarters of this year, LED industry output value of $263 billion 800 million, an increase of 28%. Compared with the case of revenue growth, LED industry's net profit is not much growth. This increase does not increase the profit situation, reflecting the whole LED market is turning for the better, which for the entire industry, is a positive.

In order to analyze this phenomenon, the author interviewed some of the LED lighting engineers. Niu Jichen, general manager, said, on this strange phenomenon, which is not caused by overcapacity, but the market price war caused by. In the market, some LED products shoddy, reduce the cost and make the price cut, some small workshops, by occupying low-end decoration market caused great impact on the market, the quality is good but the high price of LED products lose their advantage. "On the LED lighting market will encounter in the future what obstacles, the total cattle once again stressed the need to the healthy development of LED lighting, focus on quality, green environmental protection and energy saving. He is not in favor of "price war", because the value of a product and the price if the serious deviation, the market will be chaotic.