2015 LED industry development industry chiefs view

Current LED industry environment is not good, in the cold market situation, still have emerged many new technologies and new products. How to look at the development and industry heavyweights is 2015 LED industry? Photoelectric Marketing Manager Yuan Zheng LED: the company one after another in the middle of 2015 declared bankruptcy, the entire LED industry encountered "closures" struck. The overall situation of economic downturn is certainly caused by such incidents, but most of the time with the company's mismanagement, a complacent undeniable connection, so in the face of the overall industry closures struck, LED display industry company how to withstand the pressure? At present from the big environment LED outdoor display (mainly advertising screen) the market slowdown, while the LED small spacing screen market is gradually expanding, AV industry occupy more market share, DLP LCD, and gradually formed a situation of tripartite confrontation situation; for most LED companies, to ensure the steady growth of traditional business, develop new products is the main strategy this year the; and development strategy of small and medium-sized enterprises in LED industry is changing, "big" enterprise with the integration of "small" enterprises to focus on a single product or a single market each There are various directions of development; at present, due to the national economic reasons and the RMB exchange rate problem also caused by the downturn in the overseas market, indicating that the LED industry in 2015 is a cold winter. Chau Ming Technology Marketing Director Cai three: A, market demand, industry overcapacity, LED industry competition, homogenization of serious, fierce price war, industry consolidation climax, cross-border mergers and acquisitions had become the norm, small enterprises are gradually eliminated, competitive advantage gradually to have technical advantages, channel advantages and scale the strength of the enterprise tilt, the bigger the market gradually. Some large LED companies began to bid farewell to the past because of the big screen simply sell the survival mode, with the advantage of system integration solutions provider, began to receive various fields. B, small spacing of LED industry is still the meat and potatoes, with the continuous emergence of new technologies and a variety of "down to earth" products, the application of small spacing in the indoor and outdoor LED has been expanding its development trend, and gradually move closer to the cost control technology and a wide range of application and innovation. Aibisen photoelectric research center director ho Yan: LED application products industry is a technical progress of the industry quickly, the upgrading of products very fast. In recent years, the rapid integration of LED display industry constantly, constantly improve the industry concentration, especially the listed companies to focus on the trend in strengthening. 2015 LED display industry, the market size will continue to grow. Dongshan Precision Marketing Center Deputy General Manager Zhao Chunlei: LED display manufacturers should learn how to do a real indoor display, regard themselves as indoor display products suppliers, to standardize operation, and optimize their own strengths, not involved in the price war. Chipshow marketing deputy general manager Thunderstorm: this year there are many companies go bankrupt, actually I think this is a very good and mature phenomenon, the industry has been gradually mature. Any industry will go through germination, development, rapid growth, maturity, recession. Any one of the economy will be a period of the first half of 2016, I think is not good, but the second half of 2016 there will be a period of prosperity, now including the second half of the year, whether national leaders continue to access to the outside, a good relationship with all countries, including the world recognize that economic recovery. Silan azure general manager Jiang Zhongyong: should be said that this year the entire chip pressure is still relatively large, the industry downturn, business compared with last year, or there are certain differences. Price decline is relatively large, in the final analysis, the main reason for this situation is overcapacity. The cold market is also closely related to the overall situation of China's economy, can only be said to be more serious in the LED industry. But also in the domestic market, the lack of a sound mechanism to protect the product, resulting in the emergence of a new product, a few days and others will do, resulting in product homogeneity, the lack of competitive advantage, plus the excess of investment, and finally we have the price war are resolved, we are not making money. Therefore, the key to the development of the industry is to continue to optimize production capacity, to play their own advantages, improve product performance and other congenital conditions, thus taking longer and farther in the industry. HC semitek marketing director Shi Songgang: Global Industry in the rapid integration period, competition pattern changing, LED industry has been in rapid change, emergence of new products and new technology, the future will become the norm. This is a challenge for the LED enterprise is also an opportunity, the company needs to start from the specific business operations and capital cooperation in two areas to open up the situation. Strive to seize the opportunity in this critical industry consolidation period, to further strengthen the company's industry leading position and competitiveness. Crystal ingot morning deputy general manager Wang Junbo: competition in strengthening, gathered at speed, while the 2015, 2016 should be hard for two years. Packaging industry is facing the competition to strengthen the situation, from the area of application, the big big trend began to appear, but the profit rate also decreased at the beginning to enter the threshold rising, basically has bid farewell to the old you have several sets of equipment can produce the era, and more consideration to your technical skills,