2015 electricity supplier: the traditional LED brand collective outbreak of O2O big action coming

No matter whether you are willing or unwilling, 2014 is over, we haven't had time to say goodbye to the past. As an electric businessman, there are a lot of new unknown and surprises waiting for us to explore. At such a moment, I want to talk to you about 2015, the electricity supplier in my eyes.

Traditional brand collective outbreak

2015, will be a traditional enterprise in the field of electricity supplier collective outbreak of the year. Many veteran enterprises, for the electricity supplier from the sidelines to start collective action. More professional personnel allocation, more powerful financial backing, competitive products are the advantages of traditional enterprises. So, in 2015 Amoy brand will face a huge impact, how they find their own core competitiveness in the traditional brand to become a priority.

On the other hand, a large number of Taobao C store sellers are also facing serious impact. Price and strength than traditional brands, Taobao sellers to think about how to break through the market segments, providing consumers with personalized products and services is the key.

Electricity supplier from technology PK to comprehensive competitiveness PK

Under the collective impact of the traditional brand, the electricity supplier from a purely technical competition into the overall competitiveness of the competition, including talent, products, brands, supply chain management, social marketing, etc.. At the same time, the construction of electricity supplier brand has become the focus of enterprises need to establish long-term development plan in the field of electricity providers. Electricity supplier operators, art talent and mobile Internet talent is still a lack of resources.

Companies from the mobile Internet to wait and see action

If we say that in 2014 there are still a lot of companies for the mobile Internet in particular, WeChat hold a wait-and-see attitude, then in 2015 will be changed into action by watching. For Taobao, the end of the mobile phone is expected to exceed the PC side. The accelerated pace of commercialization of WeChat, but also let a lot of people wait and see a sense of crisis. Or that sentence, for the mobile Internet, the first person to make money, must be the first to start the layout of the people.

O2O worth looking forward to

O2O continues to be a hot topic in 2015. 2014, a large number of electronic business platform and free brands began to layout O2O, continuous exploration, failure and inspiration, will make O2O business model gradually clear. But the pattern can be copied, the execution can not be copied. To be able to break out of the tight encirclement in the field of O2O, must belong to the electricity supplier and the traditional channels are playing turn. O2O platform need to sing the romance of the Three Kingdoms, so that the platform, businesses, users can benefit and win-win. Of course, from the business point of view, but also need to improve the content, enhance customer experience. Hope for the deep O2O industry enterprises, how to start from the internal management of enterprises, how to improve the supply chain management, enterprise internal staff management, develop more and more for the B and C ends of the cross-border Internet value-added services, how to break the time and space O2O mode, every enterprise needs to locate and research problems.

In addition, cross-border electricity supplier is also noteworthy, 2015 is expected to be the first year of cross-border electricity supplier.

It's not that I don't understand, the world is changing so fast. As electricity supplier, only full of passion to enjoy the bitter. Let us look forward to the new year.