2015 retail O2O trends to guide the lighting business (three)

Trend seven: to the center of the trend has become

In the explosive development of the mobile Internet, social tools everyone today standard, social interaction has become a necessity for interpersonal communication, work needs, entertainment, life. Mobile social networks have become extremely developed, a large amount of information on the social network in all directions, the speed of transmission. Unlike the Internet era to the platform for the dissemination of information, dissemination of the center, the mobile Internet era exists in the social network of information and there is no obvious center of communication, everyone is from the media.

Any person in a social network, is not only a starting point for the generation of information, but also a communication node, is the producer of information content, but also consumers. For businesses, rigid advertising communication effect will be greatly reduced, and with humane care, social feelings, can cause the general public resonance of information dissemination, it will be an important way of enterprise marketing.

Trend eight: data value get attention

Big data with its easy to understand the concept and a huge application prospects, is becoming a hot spot in the field of information technology, cloud computing, Internet of things. But many of the traditional retail enterprises, due to the characteristics of the industry and the user perspective, face the different passive situation and the years of information construction, and the views of Internet companies far from the importance of data, and even can be said that they do not know what data is important.

The mobile Internet is closely connected to people and commercial, consumer data record based on data with continuous precipitation, retail enterprises in the hands of more and more commodities, consumers, suppliers and the related data and so on, will be recorded. In the process of transition to the mobile Internet, retail companies will be concerned about the value of these data mining, and the right to collect, analyze, operate the data.

Eight trends, leading the O2O retail development, will also lead the mobile Internet transformation of traditional retail enterprises, with the deepening of the retail O2O, the traditional operation mode of the product as the center will also change, user centric business model will become the core of O2O.

And retail enterprises is different, LED companies have a physical store channel, LED industry O2O core ability is derived from the line, fine operation will be the key to win the business entity. In the short term, China's lighting companies operating team generally exist in the Internet short board, the lack of Internet thinking, it will be difficult to effectively integrate with the internet. In the long run, LED industry O2O, it should be a comprehensive transformation of business operations throughout the whole.

Although the LED industry is faced with how to use the Internet to develop complex shaped, transformation service consciousness, shaping the Internet marketing environment has many practical problems, but eventually placed in front of the LED lighting problem is how to build a new industrial chain form, the future LED industry will be "through a combination of online and offline the!