2016 China's LED lighting industry status: intense competition in the industry

From the shop to the business, from Zhejiang to Zhongshan Ancient Town, Huang Chuan and has been walking in front of the lighting road, never stop. As he said: "choose this path, you can only move forward, not back." Must have enough courage to face the desire of the storm, the general manager of regard with equanimity, unmoved either by gain or loss, see the Lighting Co. Ltd. Huang Chuan is such is a traveler. Yong Nan Chuang came from Zhejiang to Zhongshan Ancient Town, let Huang Chuanhe feel the most is that the situation is too far away from their original ideas. Huang Chuanhe exclaimed: "in Zhejiang, Jiaxing sea salt shop when the market environment is good, done relatively smoothly in the town in recent years, with the pressure and power." In the barrel of the spotlight, lanterns and other categories five or six years later, Huang Chuanhe began to fight with the other three partners in the street. But because the street has been dominated by government projects, but also can not form a brand, it is difficult to do on the channel, so Huang Chuanhe decided to turn to the ranks of the business. According to the global LED lighting industry market depth investigation and analysis of the development of 2014-2018 Investment Research Report data show that from 2011 to the present five years, Huang Chuanhe said, the original in Zhejiang see the development fairly smoothly, and the choice to do business in town, this is not a good assessment of the wrong decision. But he can be sure that in the town can see the business for five years, the pressure is not small. From the failure of "Climbing" up due to understand the importance of the channel, to see the newly born town began to do channel construction. But in fact, is not in the plan smoothly, see with nearly 20 million of the funds to establish a "hit" channel, but the harvest unexpected result. The failure of the channel input, with Huang Chuanhe's words is the result of the water did not even flowers, can be said to give him a valuable lesson. In 2016, see the lesson, so as to adjust the strategic. Give up the original national cast type of construction channels, and the use of thunder action approach, in the first half of the time to sweep the Shandong again. Although the salesman to do this way to cross provincial channel cost is relatively high, but the effect is relatively good, the next stop, thunder action is about to enter Shenyang. Good knife in the knife on the impact of the market environment for the past two years, the product profit margin and difference of about 10% last year. But because of this year to see the channel area to enlarge, at several points last year stable -- Zhejiang, Shanghai, Jiangsu, Anhui, mainly on the basis of the increase in 2016 in Shandong province. See the orders this year compared to 2015 growth of 20-30%. "A good knife blade used in" -- see take now the channel strategy is the first stable a province to another province. This saves the cost, but also reduces the national cast type of investment risk, but also has achieved initial success. Although now in the store's investment is not proportional to earnings, Huang Chuanhe indifferent performance. He believes that the benefits of the practice of corporate strategy may be reflected in 5 or even 10 years later, there is no time precipitation, an enterprise will not have any inside". Abandon the price war industry competition is very intense, especially in the product price. Because of the price advantage, and now many dealers choose to purchase in Shandong, Linyi. With regard to the "price war", Huang Chuan a word to describe this vicious competition: "not the cheapest, only cheaper". The consequences of price war can not guarantee the quality of products, but also can not guarantee after-sales service. For the adjustment of product strategy this year, he insisted that some of the old products should be "the elimination of elimination", to improve customer loyalty, see the product quality must be stable, then only to consider improving product cost.