3721 times by the Alibaba to replace withdraw from the Internet Arena

[eNet] Silicon Valley dynamic message "3721" of the brand, is regarded as Chinese Internet based services on the market in a "landmark", however, after Yahoo China by Alibaba in the bag, this reputation is slightly larger brand will finally complete its mission, to withdraw from the stage of internet.

In January 10th, the reporter was informed that the Yahoo China has been officially in the country within the scope of agency issued a notice to inform the agency, since January 12th, they have been using for years of "3721" brand by "Alibaba" and "Alibaba" brand replaced.

In fact, as early as January 6th, YAHOO China has been informed of the way to change the identity of the agent by mail. A long serving in a well-known 3721 agency sales staff told reporters that all the company's sales staff are forwarded by the customer service department received a letter signed by "Yahoo China customer service center of the Ministry of Commerce" mail "is the main content of a page to replace the 3721".

The unnamed staff told reporters, according to YAHOO's requirements, after 12 days, all the old data related to 3721 are not allowed to continue to use, including promotional materials, contracts and even e-mail address all should be replaced with a new".

At the same time, the staff also said that the replacement of 3721 brands will not bring much impact to their colleagues and sales: "Alibaba also have a certain visibility, so the change of brand and information, no influence on what agents are concerned." She is not without ridicule said with a smile: "it is only a name for this product, and the company's products for a mister".

From the employee's words, it is not difficult to see that the owners of Yahoo China and 3721 name, did not have much impact on agents. After all, agents are more concerned about the product itself and the corresponding channel policy.

3721 companies by the Internet famous figure Zhou Hongyi founded in 1999. By the end of 2003, YAHOO China to spend $120 million to acquire it, then, 3721 has occupied China's real name search market share of 90%. Subsequently, the 3721 real name search and YAHOO search, a search portal to form YAHOO search matrix".

July 2005, Zhou Hongyi announced the departure of YAHOO China, in the same year in August, Alibaba CEO Ma announced the acquisition of YAHOO China, and to sell 40% stake to YAHOO. Immediately, Ma began to integrate the new YAHOO brand, while the former vice president of YAHOO China, Qi Xiangdong, general manager of the resignation of 3721, was also regarded as the end of the old age of the industry.

No matter as a result of the "Jonathan combination" triggered a number of changes and disputes, to be sure, by January 12th, 3721 of the time will be over.

Attachment: YAHOO China customer service center of the Ministry of Commerce issued a message to agents

The company decided to study, since the date of 2006-1-12, with Alibaba or Alibaba brand replacement 3721 brand, the specific circumstances are as follows:

1, the original "3721 network real name" changed its name to "Alibaba network real name" or "Alibaba"";

2, www.3721.com replacement: realname.alibaba.com.cn, other two domain name to make the appropriate adjustments, such as: newagent.3721.com/ replacement: agent.realname.alibaba.com.cn;

3, since the date of 2006-1-12, SME market will be issued after the update of the marketing information, the original with the "3721" logo data to stop using;

4, since the date of 2006-1-12, SME products will be issued with the new version of the contract between the client template, with the original "3721" logo template to stop using the contract;

5, ask your partners to replace their web pages, business cards and other information on the "3721" logo, since 2006-1-12 may not be used with the "3721" logo information;

6, XXX@3721.com mailbox at the same time to replace the XXX@alibaba-inc.com mailbox, please contact the specific circumstances of the relevant personnel;

7, the Ministry of Commerce BA78X@3721.com mailbox will be canceled on 2006-1-12, the communication with the partners will all work orders tracking system;

YAHOO China Customer Service Center

Author: eNet Silicon Valley power reporter Hu Ying